What is a partial sale?

»A partial sale is a secondary transaction in which a founder sells a stake in the business to an investor. This translates to a payday for founders and equity partnership for investors.«

This is not a way to raise growth capital or sell an entire company in one go, but a common practice for founders who want to stay invested in their own company while liquidating bits of ownership through the sale of minority or majority stakes.

How it works.


Founders of SaaS, eCommerce, mobile, content and other internet business categories can sell partial ownership on the Marketplace to secure a personal return on minority or majority stakes.

List your business anonymously, for free, to get offers directly from accredited investors and choose which equity partner to onboard.

List your business
SaaS fintech startup with three founders
FAANG employee with +5 years of experience


Investors are accredited individuals and institutions seeking to buy into privately-held internet companies through secondary offerings as long-term active or passive equity partners.

Make your investor profile on the Marketplace to direct message founders about buying shares in their online business.

Make your profile


BitsForDigits connects trusted founders of profitable internet businesses directly and anonymously with vetted investors via the Marketplace DM chat functionality on listings and profiles.

We review all submitted business listings and investor profiles, and provide free resources to help members of the platform close deals.

Join the platform
Marketing expert buying into internet business

What people say about us.

A few Marketplace examples.

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