Founded in
Desired valuation
Open to offers
I am building out "the points guy" equivalent of Asia to serve the developed and developing markets surge in middle class white collar workers fresh out of university. They look for guidance on which credit cards to get based on the best points schemes.
Featured metrics
110k monthly visitors, 25min average time on site, 43% organic growth from word of mouth
Selling details
Reason for selling
I want to focus on other projects
Preferred acquirer
I'm looking to onboard a passive partner experienced in finance and payments who can help take my credit card comparison site to the next level.
Aspirations & growth opportunities
There is a surge in point schemes and young professionals are looking for guidance on ways to save more and travel further for their money. Converting my website traffic into affiliate revenue is the key to building a media company.
Business details
Business model
Advertising banners and affiliate revenue
Target customer
Young professionals and travellers
Number of customers
110 K
The Points Guy, Groupon, WeChat
Operational details
Technology stack
Wordpress, WP CMS
Marketing channels
Reddit, WeChat, KakaoTalk, Twitter, Facebook
Sales & marketing spend
Annual advertising spend around $550K and sales efforts to the tune of $150K for direct card issuer partnership efforts.
Performance tracking tools
Google Analytics, Mixpanel
Financial details
Ownership structure
Sole proprietorship
Last month's revenue
$ 193 K
Last month's profit
$ 47 K
Financial records
Online reporting software/tools
TTM revenue
$ 1.8 M
TTM net profit
$ 475 K
Based in
Team members
Acquisition type
Desired valuation
Open to offers