I am building out "the points guy" equivalent of Asia to serve the developed and developing markets surge in middle class white collar workers fresh out of university. They look for guidance on which credit cards to get based on the best points schemes.
110k monthly visitors, 25min average time on site, 43% organic growth from word of mouth
Reason for selling
I want to mitigate my ownership risk a little by liquidating some ownership but staying in control over day-to-day operations etc.
Preferred partner profile
I'm looking to onboard a passive partner experienced in finance and payments who can help take my credit card comparison site to the next level.
Founder's business aspirations
There is a surge in point schemes and young professionals are looking for guidance on ways to save more and travel further for their money. Converting my website traffic into affiliate revenue is the key to building a media company.
Advertising banners and affiliate revenue
Young professionals and travellers
Number of customers
The Points Guy, Groupon, WeChat
Reddit, WeChat, KakaoTalk, Twitter, Facebook
Sales & marketing spend
Annual advertising spend around $550K and sales efforts to the tune of $150K for direct card issuer partnership efforts.
Performance tracking tools
Google Analytics, Mixpanel
Last month's revenue
Last month's profit
Online reporting software/tools