About us

We offer owners of wonderful internet businesses a free way to get full and partial acquisition offers.

founders of bits for digits

BitsForDigits is a micro private equity marketplace connecting owners of profitable online businesses with acquirers. All business listings are anonymous and members can communicate directly with each other about a potential deal. And it's 100% free for founders!

Think of us as a bulletin board where owners of profitable internet businesses can list it anonymously and state their liquidity preferences to get approached by relevant buyers. In short, BitsForDigits exists to make acquiring and selling ownership in internet startups easy, safe and fast.

As a one-stop-shop platform we aim to offer a wealth of resources for legal, financial and transactional matters related to the transfer of business ownership. We don’t charge anything from our members to create an account or list a business. Our revenue will come from a subscription fee charged to the acquirer in the near future.

For business owners, by business owners

We are ourselves business owners, and like us, you too might be hoping for a liquidity event at some point to realise a return on your investment. This can take the form of a partial buyout where you sell a minority or majority stake, or a full acquisition when selling the whole business.

That's why we have made it easy to get offers in a commitment-free way. By putting business owners in the driver's seat, they decide who they speak to and what the terms of a deal they agree to will look like. Hence anyone curious about out an acquisition can seek offers anonymously and free of charge. The process is easy; submit a few details about your business to list on the Marketplace and chat with acquirers on the platform.

Business listings are reviewed and acquirer profiles vetted before appearing on the Marketplace to ensure both their validity and seriousness. Once approved, the owner and acquirer can exchange relevant information with each other directly on the platform and negotiate terms of a potential deal.

Founding team

Jan-Philipp Peters

Prior to founding BitsForDigits, JP spent 3 years at Google and Facebook working with 100s of startups and SMBs. He helped tailor growth strategies and execute online campaigns, enabling clients' growth in new and existing markets.

He also held positions in a variety of companies across industries such as consumer products, real estate, banking and insurance.

JP holds two university degrees (1 B.Sc. and 1 M.Sc.) in Business Administration and Innovation Management from the University of Hamburg and Copenhagen Business School.

Laurits Just

Prior to founding BitsForDigits, Laurits spent 3 years at BlackRock growing their SaaS investment software business and expanding their risk analytics coverage of public and private market securities, including alternative asset portfolios of institutional investors.

He also spent the better part of a year at Rocket Internet developing new online ventures and scaling operations across the Western world.

Laurits holds three degrees (2 M.Sc. and 1 B.Sc.) in Information Systems, Economics, and Business from the London School of Economics and Political Science, Copenhagen Business School, and Aalborg University.