Founded in
Desired valuation
Open to offers
This is a commission-based P2P marketplace for postal-sized artworks and collectables fit for mailing directly from the artist / seller to the buyer / collector.
Featured metrics
NPS of 8.9/10, ROAS of 4.2 across marketing channels
Selling details
Reason for selling
My partner has family commitments to tend to now and wants to be bought out of his half of the company to someone capable of growing the business to the next level with me.
Preferred acquirer
Experience in and deep knowledge of the arts industry, DTC and emerging tech fads (e.g. NFTs). Preferably someone who can do more than hands-off advisory.
Aspirations & growth opportunities
Our aim from the start has been to grow the business to pose a competitive threat to the stablished incumbents in collectables. With changing fads and trends in this space we try to move quickly by staying agile to capitalise on new opportunities as they present themselves.
Business details
Business model
Take a cut of every art piece / collectable sold plus a fixed fee for postage under a certain amount.
Target customer
Men and women in equal parts, 25-45 years of age
Number of customers
1.6 K
Competition, Singulart, Artmajeur
Operational details
Technology stack
Wordpress, WP CMS
Marketing channels
Facebook, Instagram, Google, Bing, Criteo, TikTok
Sales & marketing spend
Marketing spend roughly $90K annually and sales efforts more or less at zero cost.
Performance tracking tools
Google Analytics, AdSense / AdMob, PayPal
Financial details
Ownership structure
Last month's revenue
$ 42 K
Last month's profit
$ 15 K
Financial records
Annual P&L summary reports, GA360
TTM revenue
$ 480 K
TTM net profit
$ 127 K
Based in
Team members
Acquisition type
Desired valuation
Open to offers