Mobile

Gaming

Founded in
2017
Desired valuation
at
$ 1 M
Description
Development and publishing of Freemium mobile games in language agnostic education and entertainment genres tailored young kids in ages 2-8 years. The games are free to download but come with additional features and content packs that can be purchased through the Google Play and App Stores.
Featured metrics
Avg. ROAS across apps: 4 (after 4 years)
Selling details
Reason for selling
My talent is developing mobile games but sometimes end up neglecting monetisation avenues and business marketing efforts that ultimately pay for my operation.
Preferred acquirer
Someone operationally capable of taking on the commercial responsibilities like a CRO. Needs experience in development and execution of profitable monetisation ploys in the freemium software industry. Having a track record in branding small mobile iOS and Android apps is a bonus.
Aspirations & growth opportunities
Mobile adoption among kids has skyrocketed and continues to grow as ever younger children get access to these devices and become savvy with tablets, smartphones, etc. which creates a massive opportunity for us to capitalise on this growth.
Business details
Business model
Freemium
Target customer
Kids
Number of customers
80 K
Competition
Deviniti, Apzumi, Good Games
Operational details
Technology stack
Unity, Firebase
Marketing channels
Google, AppStore
Sales & marketing spend
Null on advertising and zero on sales
Performance tracking tools
AdSense / AdMob, PayPal, AppsFlyer
Financial details
Ownership structure
Sole proprietorship
Last month's revenue
$ 44 K
Last month's profit
$ 12 K
Financial records
Annual P&L summary reports, Online reporting software/tools
Metrics
Annual revenue
$ 513 K
Annual profit
$ 161 K
Based in
EMEA
Team members
3-5
Acquisition type
Minority
Desired valuation
$ 1 M