Consumer Staples

Founded in
Open to offers
This website sells products across Shopify and Amazon in sustainable household product categories with an eco-conscious ethos.
Featured metrics
Returning customer rate 14.22%
Selling details
Type of shares
Preferred partner profile
I need a partner who has optimised eComms or DTCs in the past and can advise on negotiating with both suppliers and customers to decrease failed and returned order rates.
Business aspirations
ESG is the new industry standard and sustainability is the winning consumer preference across developed economies as well as developing markets in more and more product categories. Creating a recognised DTC brand in this arena for everyday household products is the ambition.
Reason for selling
This business has grown exponentially since last year which is posing logistical issues in sourcing product and servicing customers which is negatively affecting the margin and now require more experienced hands in the areas of supply chain management and customer care in order to scale profitably.
Business details
Business model
Target customer
Mainly females between 18 and 50 years
Number of customers
Product competitors
Luks Linen, Dock & Bay, Hammamingo
Operational details
Technology stack
Wordpress, Shopify, Amazon FBA
Marketing channels
Marketplace marketing, Facebook, Instagram, influencer marketing
Sales & marketing spend
90K advertising and a modest salary for my own sales efforts
Performance tracking tools
Google Analytics, AdSense / AdMob, Stripe, PayPal, Shopify
Financial details
Ownership structure
Sole proprietorship
Last month's revenue
$ 32 K
Last month's profit
$ 10.5 K
Financial records
Online reporting software/tools, Physically kept books
Seller ID:
Annual Revenue:
$ 355 K
Annual Profit:
$ 149 K
Based in:
Team members:
For sale:
Asking price:
Open to offers
Contact Founder