eCommerce

Consumer Staples

Founded in
2019
Desired valuation
at
Open to offers
Description
This website sells products across Shopify and Amazon in sustainable household product categories with an eco-conscious ethos.
Featured metrics
Returning customer rate 14.22%
Selling details
Reason for selling
This business has grown exponentially and I want to de-risk my ownership by cashing out a no-control stake
Preferred acquirer
I prefer an investor who values partnership and who has optimised eComms or DTCs in the past and can advise on negotiating with both suppliers and customers.
Aspirations & growth opportunities
ESG is the new industry standard and sustainability is the winning consumer preference across developed economies as well as developing markets in more and more product categories. Creating a recognised DTC brand in this arena for everyday household products is the ambition.
Business details
Business model
Retail
Target customer
Mainly females between 18 and 50 years
Number of customers
3500
Competition
Luks Linen, Dock & Bay, Hammamingo
Operational details
Technology stack
Wordpress, Shopify, Amazon FBA
Marketing channels
Marketplace marketing, Facebook, Instagram, influencer marketing
Sales & marketing spend
90K advertising and a modest salary for my own sales efforts
Performance tracking tools
Google Analytics, AdSense / AdMob, Stripe, PayPal, Shopify
Financial details
Ownership structure
Sole proprietorship
Last month's revenue
$ 56 K
Last month's profit
$ 14.5 K
Financial records
Online reporting software/tools, Physically kept books
Metrics
Annual revenue
$ 641 K
Annual profit
$ 148 K
Based in
EMEA
Team members
1-2
Acquisition type
Minority
Desired valuation
Open to offers