Digital due diligence: What to watch out for

September 29, 2021

What is due diligence?

Think of due diligence as homework on the acquisition target before deciding whether to go through with the acquisition or not. It describes the process of verification, investigation, or audit of a potential deal.

That means if a business owner wants to sell their internet company to a buyer, the seller needs to let the buyer take a very close look at the business. The due diligence process helps buyers and sellers understand the nature of a deal and the risks involved. That way, all parties can make an informed decision.

What is digital due diligence?

When acquiring or buying into online businesses, acquirer and business owner are usually not in the same location. And they don’t have to be. Fortunately, bits are much easier to transfer than atoms, so digital businesses can be bought and sold across borders without the transacting parties ever meeting.


Of course, digital due diligence comes with additional challenges. Creating trust between the two parties can be more difficult on Zoom calls as opposed to an in-person meeting. 


However, the benefits usually outweigh the cons. Owning and operating a digital business like a software as a service company allows the seller to access a truly global pool of potential acquirers.

Why is due diligence so important? It makes the buyer feel a lot more comfortable before signing the check, knowing they have validated all of their assumptions about the business. But going through due diligence can also be beneficial to the business owner.

Reviewing all of the different data points in the due diligence report might reveal that the fair market value of the seller’s business is actually higher than previously assumed.

Types Of Due Diligence

  • Administrative due diligence 
  • Financial due diligence
  • Asset due diligence
  • Human resource due diligence
  • Environmental due diligence
  • Taxes due diligence
  • Intellectual Property due diligence
  • Customer due diligence
  • Legal due diligence
  • Strategic fit due diligence

What does the process look like?

Before conducting due diligence, the acquiring firm or buyer can pop the hood of the seller’s business and take a close look, usually, two documents are exchanged and signed: a Letter Of Intent (LOI) and a Non-Disclosure Agreement (NDA). Sometimes the NDA is simply part of the LOI.

The LOI includes items such as description of the assets to be purchased, any assumed liabilities, the terms of the seller’s non-compete agreement, due diligence requirements and an exclusivity provision, also called a “no shop clause.” An LOI is non-binding.

The NDA is a legally binding contract that establishes a confidential relationship. The buyers and sellers signing the agreement agree that sensitive information they may obtain will not be made available to any others.

This allows for the sharing of sensitive information without fear that it will end up in the hands of competitors or other unwanted third parties.

million dollar payout

What to prepare and look out for during due diligence

Firstly, the acquirer will take a closer look at the acquisition target itself, especially to understand why the business is being sold. Common questions can be:

- Why does the owner want to sell the company?

- Has the owner tried to sell the business before?

- What is the long-term strategy and outlook for the business?

- How is the company structured geographically?

Secondly, due diligence includes a financial audit. Important points of investigation can be:

- All mandatory financial statements or financial records

- Assessment of the financial performance and health of the company

- Performance over time (e.g. have margins increased or decreased?)

- Are future growth projections reasonable and believable?

- Outstanding debt

Thirdly, the legal landscape. Important questions can be:

- Are there any pending, threatened, or settled litigations?

- Are there any governmental proceedings against the company?

Finally, the buyer will take a closer look at the quality of the business’ technology and intellectual property. Commonly asked questions are:

- What patents does the company have?

- What trademarks does the company have?

- What copyrighted products and materials does the company use or own?

- How are trade secrets preserved?

Moreover, the team and employees will be scrutinised. Oftentimes the following topics are given a closer look:

- Employee and management compensation and benefits

- Employee and management backgrounds

Of course, within the merger and acquisition world, there are many more areas potential acquirer might explore more in-depth, such as sales and marketing, the technology stack, environmental issues, the shareholder structure, the customer base and so on.

As a business owner, try and put yourself in the shoes of the potential buyer and anticipate which could be the most important areas of inquiry - and prepare the information in advance. 

To find relevant due diligence experts, check out our advisor directory.

Further resources: Corporate Finance Institute, What is a Letter of Intent?, Non-Disclosure Agreement (NDA), Investopedia

About the author
Jan-Philipp Peters

Jan-Philipp is the co-founder of BitsForDigits. He has extensive experience in the world of startups, tech and finance. Before building a Micro Private Equity marketplace, he worked for Google and Facebook.

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