BitsForDigits ("Company" or "We") respects your privacy and are committed to protecting it through our compliance with this policy.
This policy describes the types of information we may collect from you or that you may provide when you visit the website https://www.bitsfordigits.com (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect:
It does not apply to information collected by:
The following data protection information informs you about the type and extent of the processing of so-called personal data by bitsfordigits. Personal data is information that is or can be directly or indirectly attributed to your person.
What is personal data?
Personal data is any information relating to an identified or identifiable natural person (hereinafter the "data subject"). This includes information such as your name, address, postal address, IP address, telephone number or your email address. Information that is not directly related to your real identity (such as favourite websites or number of page users) is not covered.
What is anonymized data?
With every access to contents of our internet offer, general information is automatically stored (for example number and duration of the users of individual pages etc.). This data is not personal because it does not relate to an identified or identifiable natural person. It is therefore processed anonymously. Information of this type serves statistical purposes only and will be used by us to optimize our website.
The data processing on the website of bitsfordigits can essentially be divided into two categories:
2. Name and contact details of the controller and the data protection officer
3. Purposes of data processing, legal bases and legitimate interests pursued by bitsfordigits or a third party as well as categories of recipients
3.1. Visiting our website
When you visit our website, the browser used on your device automatically sends information to the server of our website and temporarily stores it in a so-called log file. We have no influence on this. The following information will also be collected without your intervention and stored until automated deletion:
The legal basis for the processing of the IP address is art. 6 para. 1 lit. f) GDPR. Our legitimate interest follows from the purposes of data collection listed below. At this point, there is the indication that we cannot draw any conclusions about your identity from the data collected and that we will not be drawn by it.
The IP address of your device and the other data listed above are used by us for the following purposes:
3.2. Data processing for customer support, customer care or newsletter delivery
3.2.1. Newsletter registration via Double-Opt-In
On our website we offer you the possibility to subscribe to our newsletter. In order to make sure that no mistakes were made when entering the email address and that this is also attributable to the actual owner, we use the so-called double opt-in procedure: After you have entered your email address in the registration field, we will send you a confirmation link. Only when you click on this confirmation link will your email address be added to our mailing list. You can revoke your consent for future newsletters at any time. For this, a short note by email to the email address indicated under 2. is sufficient.
For the optimized handling of our marketing communication and the inquiry of the customer satisfaction we use on the basis of art. 6 par. 1 lit. b) GDPR the mailing tool MailChimp, an offer of the list provider The Rocket Science Group, LLC, 512 Means St, Suite 404 Atlanta, GA 30318, USA (hereafter "MailChimp"). If you have successfully subscribed to our newsletter, the following data will be processed through the servers of MailChimp:
3.3. Online appearance and website optimization
3.3.1. Cookies - General Information
3.3.2. Session cookies
When visiting our website, we use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted after leaving our page. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a note always appears before a new cookie is created. However, disabling cookies completely may mean that you cannot use all features of our website. The storage period of cookies depends on their purpose and is not the same for all of them.
3.3.3. Google Tag Manager
3.3.4. Google Adwords Conversion-Tracking
In order to control and improve our campaigns, we use on the basis of Art. 6 para. 1 lit. f) DSGVO the online advertising program "Google AdWords" as well as the analysis tool Conversion-Tracking, a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereafter: "Google"). When you click on an ad served by Google, a conversion tracking cookie will be placed on your machine. The information generated by the cookie:
are transmitted to a Google server in the US and stored there. These cookies lose their validity after 30 days, contain no personal data and are thus not used for personal identification. If you visit certain web pages on our website and the cookie has not expired, Google and we may recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked through the websites of advertisers. The information obtained through the cookie is used to generate conversion statistics for us as advertisers. This tells us the total number of users who clicked on our ad and were redirected to a conversion tracking tag page. However, we do not receive any information that personally identifies users. This processing for behavioral and interest-based advertising purposes is, according to recital 47 of the GDPR, to be regarded as our acknowledged legitimate interest.
You can prevent this processing in advance by generally preventing the installation of cookies by a browser setting of your browser (deactivation option) or by setting these cookies so that cookies from the domain googleleadservices.com. You can also opt out of processing by setting Sliders Off in Google Preferences.
3.3.5. Google Analytics
For the purpose of the needs-based design and continuous optimization of our websites, we use on the basis of Art. 6 para. 1 lit. f) GDPR Google Analytics Analysis Service, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of this website such as:
are transmitted to a Google server in the US and stored there. The information is used to evaluate the use of the website, to compile reports on the activities and to provide other services related to the use of the website and the internet for the purposes of market research and the needs-based design of these websites. This information may also be transferred to third parties if required by law or if third parties process this data in the order. Under no circumstances will your IP address be merged with any other data provided by Google. The IP addresses are anonymized, so that an assignment is not possible (so-called IP masking).
You can prevent the installation of cookies by setting the browser software accordingly; however, we point out that in this case not all features of our website may be fully exploited. In addition, you may prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing this browser add-on. As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent the collection by Google Analytics by clicking on this https://www.bitsfordigits.com/privacy. An opt-out cookie will be set which prevents the future collection of your data when visiting this website. Please note that the opt-out cookie applies only in the browser used and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. For more information about privacy in connection with Google Analytics, visit the website of Google Analytics.
3.3.6. Google Dynamic Remarketing
3.3.7. GA Audiences
For the purpose of facilitating interest-based management of our campaigns within the Google ad network, we use on the basis of Art. 6 para. 1 lit. f) GDPR GA Audiences Web Analytics Service, a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). In this context, pseudonymised usage profiles can be created and cookies used. The information generated by the cookie about your use of this website such as:
3.3.8. Bing ad conversion tracking and re-marketing
On the basis of Art. 6 para. 1 lit. f) GDPR Bing's Conversion Tracking and Remarketing Tool, a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, United States (hereinafter "Bing"). This function serves the purpose of analyzing visitor behavior and visitor interests in order to create and control interest-based campaigns for our products and to measure their effectiveness. If you reach our website via a Bing ad, a cookie will be set on your device. On our website Bing-UET tag, i. integrated a snippet of code that can be stored in connection with the cookie data on the use of the website. This way, Bing and we can see that the visitor has reached us via the ad and a conversion page. In particular, the cookie will make the following anonymous data:
3.3.10. Outbrain Conversion Pixel
In order to implement our campaigns as required, to further optimize them and to measure their conversion, we use on the basis of Art. 6 para. 1 lit. f) DSGVO an individual so-called pixel of Outbrain Inc., 39 West 13th Street, New York, NY 10011, USA (hereafter "Outbrain"). This pixel is embedded in the code of our website. On the one hand, we can ensure that the campaigns we initiate are only displayed to users who have shown an interest in our offer. We also want to ensure that our campaigns meet the potential interest of the user and do not bother him. On the other hand, we can track users' actions after they've seen or clicked one of our campaigns. This helps us to measure the conversion for statistical, market research and billing purposes. The following information is processed during use:
For the purpose of the needs-based design and continuous optimization of our websites, we use on the basis of Art. 6 para. 1 lit. f) DSGVO the Doubleclick Analysis Service, a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter: "Doubleclick"). Your browser will be assigned a pseudonymous identification number (ID) to check which ads have appeared in your browser and which ads have been viewed. The cookies do not contain any personal information. Using the DoubleClick cookie allows Google and its affiliate websites to serve ads based on previous visits to our or other websites on the Internet. The information generated by the cookie about your use of this website such as:
are transmitted to a Google server in the US and stored there. The information is used to evaluate the use of the website, to compile reports on the activities and to provide other services related to the use of the website and the internet for the purposes of market research and the needs-based design of these websites. You may opt-out of this processing at any time by either downloading and installing the browser add-on available from the following link, or by deactivating the Doubleclick cookies on the Digital Advertising Alliance website at the following link.
For the purpose of the needs-oriented design and continuous optimization of our websites as well as for customer communication, we use on the basis of Art. 6 para. 1 lit. f) DSGVO the marketing tool Pardot, a service of Salesforce Inc., The Landmark at One Market, Suite 300, San Francisco, CA 94105, USA (hereinafter "Pardot"). The tool helps us to better understand the user behavior of our visitors and to gain insights for further optimization. By using Pardot, the following data is processed:
and transmitted via the servers of Pardot in the USA and stored there. From this user profiles can be created, which we use exclusively for the aforementioned purposes. This processing to optimize our offers is to be considered as our acknowledged legitimate interest. You can object to this data processing at any time by informing us that you no longer wish this processing in the future. For this please use the contact options of our company data protection officer.
3.3.13. Visual Website Optimizer
For the purpose of the needs-based design and continuous optimization of our websites, we use on the basis of Art. 6 para. 1 lit. f) GDPR the Visual Website Optimizer, a service provided by Wingify, 14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India (hereinafter referred to as Visual Website Optimizer). The tool helps us to better understand the user behavior of our visitors and to gain insights for further optimization. By using Pardot, the following data is processed:
and transmitted through the servers of Visual Website Optimizer and stored there. From this anonymous usage profiles can be created, which we use exclusively for the aforementioned purposes. This processing to optimize our offers is to be considered as our acknowledged legitimate interest. You can object to this data processing at any time by activating the "Disable VWO" button via this opt-out link.
3.3.14. Facebook Custom Audiences
For the target group-optimized modulation of Facebook campaigns and the measurement of their conversion, we use on the basis of Art. 6 para. 1 lit. f) GDPR the possibility of the formation of so-called Facebook Lookalike audiences offered to us by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, (hereinafter "Facebook"). Further information on Facebook's Look Alike campaigns can be found on Facebook at: https://www.facebook.com/business/help/365463786964246 This processing for behavioral and interest-based advertising purposes is, according to recital 47 of the GDPR, to be considered as our acknowledged legitimate interest , In the event that you belong to the Facebook Lookalike audience, we will forward your email address and device ID to Facebook. You may opt-out of this specific data processing at any time by either changing your Facebook settings: https://www.facebook.com/settings/?tab=ads or informing us that you no longer wish to do so in the future. For this please use the contact options of our company data protection officer.
3.3.15. Facebook Connect
In order to be as barrier-free as possible for our offers, we enable you to log in via Facebook, so-called Facebook login function, a service of Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304, USA (hereinafter "Facebook"). ). This replaces the otherwise necessary registration. To log in, you will be redirected to the Facebook servers, where you can log in with your Facebook usage data. This will link your Facebook profile to our offer. If you use this simplified login function, we collect different master data of your publicly visible profile, in particular:
The legal basis for the aforementioned processing is art. 6 (1) lit. b) GDPR. The processing that takes place in this way serves the purpose of simplified log-in as well as contract substantiation and processing or the provision of pre-contractual measures. The information processed in this way is necessary for the conclusion of the contract in order to be able to identify you. For the purpose and scope of the data collection by Facebook and the further processing and use of the data, as well as your rights in this regard and setting options for the protection of your privacy, please refer to the relevant data protection information from Facebook and the other information of the provider to the Facebook Connect function.
4. Consignees outside the EU
Except for under 2.4. We do not forward your data to recipients based outside the European Union or the European Economic Area. The under 2.4. mentioned processing causes a data transmission to the servers of the commissioned by us supplier of Web analysis technology (s.o.). These servers are located in the USA. The data transmission takes place in accordance with the principles of the so-called Privacy Shield as well as on the basis of so-called standard contractual clauses of the European Commission. You can receive a copy of these standard contract clauses from us.
5. Your rights
In addition to the right of revocation of your consent granted to us, you are entitled to the following further rights if the relevant legal requirements apply:
To assert your rights a short notice to our data protection officer is sufficient via e-mail email@example.com or by postal route bitsfordigits, attn: Department of Privacy, Prenzlauer Allee 173, 10409 Berlin, Germany.
5.2. General right of objection
Under the conditions of Article 21 (1) GDPR data processing can be objected to for reasons that arise from the particular situation of the person concerned.
6. Data security
All personally transmitted data, including your payment data, will be transmitted using the common and secure SSL (Secure Socket Layer) standard. SSL is a secure and proven standard, e.g. is also used in online banking. You will see a secure SSL connection, including the attached “s” at the http (i.e. https: // ...) in the address bar of your browser or the lock icon at the bottom of your browser.
Incidentally, we use appropriate technical and organizational security measures to protect your personal data stored against us against manipulation, partial or complete loss and against unauthorized access by third parties.
7. Children Under the Age of 18
Our Website is not intended for children under 18 years of age. No one under age 18 may provide any information to or on the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or on or through any of its features. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will immediately delete that information. If you believe we might have any information from or about a child under 18, please contact us at firstname.lastname@example.org.