eCommerce
listed by broker
Health Supplements
Full
Desired valuation:
$ 1.1 M
Description
We partnered with PhDs to develop a holistic, natural sleep supplement to improve the sleep of our customers. We designed 4 different formulas, as well as 2 CBD formulas. Our mission is to help repair the fundamentals of our customers sleep, so they can be the best version of themselves during the day.
Featured metrics
60% gross margins (including eCommerce platform fees and logistics), 60%+ subscription revenue, 10,000+ lifetime customers
Selling details
Type of shares
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Reason for selling
I want to exit the business to diversify my net worth, and to move on to a new project.
Preferred acquirer
An ideal buyer will be and investor or operator with good marketing expertise. The business has a solid core of recurring monthly revenue subscriptions, and will be most successful with
Aspirations & growth opportunities
Business could expand via:
1. Subscription marketing growth
2. New marketing channels (Affiliate, wholesale, etc.)
3. New product offerings
Business details
Business model
Subscription revenue and DTC orders
Customers
1,600 ("Bio-hackers" looking to optimize sleep regiments)
Competition
Beam, OTC sleep supplements (i.e. Melatonin), prescription sleep medication
Operational details
Technology stack
Sales platforms: Shopify, Chord. Payment Processing: Square, Stripe, Paypal.
Marketing spend
2023 budget of ~$80-90K spent on paid social and search (Meta, Google)
Performance tracking tools
Financial details
Ownership structure
85% ownership group, 15% outside owner
Last month's revenue
Last month's profit
Financial records
Annual P&L summary reports
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