eCommerce
listed by broker
Connected Fitness
Full
Desired valuation:
Open for offers
Description
We offer an innovative jump rope system, which consists of handles with a Bluetooth sensor, interchangeable weighted ropes and an app as a digital personal trainer. The company generates revenues mainly through direct-to-consumer sales via its own web shop. Building on a strong product launch in December 2020, sales increased from 696T€ to 903T€ between fiscal years 2021 and 2022. The company is on track to generate 1,495T€ revenues in 2023.
Featured metrics
127€ Average Order Value, 11% Contribution Margin (after COGS, COS and Marketing), >20.000 Customers
Selling details
Type of shares
This is some text inside of a div block.
Reason for selling
We want to find a strategic partner that integrates the company in their existing hardware product portfolio or digital content offering.
Preferred acquirer
Ideally strategic partner from the sports/fitness industry that can leverage Our unique jump rope system and the proven capability to acquire customers first-order profitable.
Aspirations & growth opportunities
The core business has the potential to achieve >11m€ revenue per year by the 2026.
Business details
Business model
Hardware sales and software subscription revenue
Customers
>20.000 Customers (Middle aged between 30-60 year of male and female customers which use our products both as a complementary training and standalone workout. )
Competition
Operational details
Technology stack
Shopify, Klaviyo, React Native (App)
Marketing spend
450.000€ paid marketing and influencer costs (Facebook, Instagram, Google, Influencers)
Performance tracking tools
Google Analytics, Mixpanel, Stripe, PayPal, Other
Financial details
Ownership structure
65% Founders and 35% Investors
Last month's revenue
Last month's profit
Financial records
Annual P&L summary reports, Online reporting software/tools
.png)
