eCommerce
listed by broker
Hobby Fashion Knitting
Any
Desired valuation:
Open to offers
Description
Knitting is hitting the "Zeitgeist". It is a hobby and we deliver the ingredients for it: Fashion knitting sets with an extraordinary service. Best social media and online marketing. Packaging and 1-2 day delivery. Own accessories and more than 50,000 variants. As per March we have 100,000 balls of yarn in our warehouse that can be mixed and ordered in any order by our customers.
Featured metrics
30% returning customer rate, below 4% return rate, CLV >100Euro (all after 27 month of operation)
Selling details
Type of shares
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Reason for selling
We want to grow and are looking for strategic partners. We aim to grow vertically and internationally.
Preferred acquirer
Media companies with venture capital, retail companies with venture capital, angels with industry experience in omnichannel.
Aspirations & growth opportunities
We have a strong following, a Media for equity deal done and want to grow internationally, integrate vertically plus open omni channel with own stores.
Business details
Business model
Customers
20,000 (99% women, Gen X mainly but we are targeting Gen Y and Z customers).
Competition
Operational details
Technology stack
Shopify, Xentral, Channable
Marketing spend
$100,000 Google Ads, $40,000 Facebook Ads, $25,000 Pinterest Ads, $10,000 influencer marketing (Instagram, TikTok, Pinterest, Website, Youtube, Facebook).
Performance tracking tools
Google Analytics, AdSense / AdMob, PayPal
Financial details
Ownership structure
85% founder, 5% business angel, 10% accelerator
Last month's revenue
Last month's profit
Financial records
Annual P&L summary reports, Online reporting software/tools
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