listed by broker
HR Tech + AI
Founded in
Desired valuation:
open to offers
Primera Base is a leading B2B SaaS company specializing in Human Resources Information Systems (HRIS) for Mexican and Latin American businesses. Our HRIS platform includes modules for recruiting, employee onboarding, performance management, time tracking, LMS, all tailored to meet the unique needs of companies in the Latin American region. With advanced capabilities in managing people data across the organization, Primera Base ensures compliance with local labor laws and data privacy regulations. With our new AI functionality, the platform provides actionable insights, helping businesses identify trends and generate development plans, job description and policies, as well as giving employees personalized attention through intelligent AI agents.. Offering support for multiple languages and currencies, as well as localized compliance and reporting features, Primera Base works with businesses of all sizes, from startups to regional corporations. Their seamless integration capabilities with other business tools, coupled with a user-friendly interphase, creates a unified ecosystem for streamlined HR operations. With a commitment to exceptional customer support, including extensive training resources and a bilingual support team, Primera Base stands as a trusted partner for companies looking to optimize their HR processes in the dynamic Latin American market. 50k in MRR, +100 customers, +18,000 users
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50k in MRR, +100 customers, +18,000 users
Selling details
Type of shares
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Reason for selling
cash out part of the ownership and expand regionally at more speed
Preferred acquirer
Aspirations & growth opportunities
There is a great opportunity to grow in Latin America in the HCM space, our AI capabilities, customer base and experience could boos with the right investor a relevant growth opportunity.
Business details
Business model
Subscription revenue
100 (Companies in Latin America with headcount of 50 to 5,000 employees)
People Soft, Rankmi, Success Factors
Operational details
Technology stack
AWS, Ruby, Whatsapp APO, Open AI API
Marketing spend
36k (Facebook, Instagram, Linkedin)
Performance tracking tools
Financial details
Ownership structure
50/50 spit ownership
Last month's revenue
Last month's profit
Financial records
Annual P&L summary reports
TTM revenue
TTM net profit
Based in
Team members
Acquisition type
Desired valuation
open to offers
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