SaaS
listed by broker
Media-buying
Minority
Desired valuation:
Open to offers
Description
A single platform bringing together analytics and automation into a single service to improve conversions and insights into marketing campaigns for media-buyers. We are now building smart, AI-based tools on top of it.
Featured metrics
$1.75M ARR. 179% YtY growth. Close to 100% NRR in major customer segment. Low burn rate and trending towards zero-burn. 650+ customers from US, CA, Europe and APAC.
Selling details
Type of shares
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Reason for selling
As a product we go toward leveraging proprietary data sets to train our own AI and create several distinct co-pilots for our users. Our goal is to reach $3M ARR in September 2024 and I want to sell a piece of the company to help realise our aims.
Preferred acquirer
Martech / Ad tech / E-com experience and network would be beneficial
Aspirations & growth opportunities
We aspiring to become a category leader in analytics and automation for performance focused media buyers. We plan to reach it leveraging:
- proprietary technology based on long-term product vision focused productivity leap for performance focused media-buyers in affiliate and e-com / D2C niches
- disruptive pricing that provides media-buying automation at a fix subscription fee vs %% of ad spend
- rapid AI implementation
Business details
Business model
Customers
650+ (affiliate and eComm/D2C media-buying teams)
Competition
Voluum, TripleWhale, The Optimiser
Operational details
Technology stack
Proprietary technology build on golang + several non-SQL databases to provide big data / highroad capabilities. Integrations with Google, FaceBook, TikTok and ad networks Apps for Shopify, WooCommerce and other e-com platforms and CRMs
Marketing spend
$45 avg monthly spend on sales and marketing (Google Search, SEO+Content, Referrals)
Performance tracking tools
Financial details
Ownership structure
60% ownership + 40% VCs and angels
Last month's revenue
Last month's profit
Financial records
Annual P&L summary reports, Online reporting software/tools, Physically kept books
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