eCommerce

listed by broker
Consumer Staples
Founded in
2019
Desired valuation:
Open to offers
Description
This website sells products across Shopify and Amazon in sustainable household product categories with an eco-conscious ethos.
Featured metrics
Returning customer rate 14.3%
Selling details
Type of shares
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Reason for selling
This business has grown exponentially and I want to de-risk my ownership by cashing out a no-control stake
Preferred acquirer
I prefer an investor who values partnership and who has optimised eComms or DTCs in the past and can advise on negotiating with both suppliers and customers.
Aspirations & growth opportunities
ESG is the new industry standard and sustainability is the winning consumer preference across developed economies as well as developing markets in more and more product categories. Creating a recognised DTC brand in this arena for everyday household products is the ambition.
Business details
Business model
Retail
Customers
3.5K (mainly females between 18 and 50 years)
Competition
Luks Linen
Operational details
Technology stack
Wordpress, Shopify, Amazon FBA
Marketing spend
A modest salary for my own sales efforts and $90K on advertising (affiliate marketing, Instagram influencers)
Performance tracking tools
Google Analytics, AdSense / AdMob, Stripe, PayPal, Shopify
Financial details
Ownership structure
Sole proprietorship
Last month's revenue
$ 56 K
Last month's profit
$ 14.5 K
Financial records
Online reporting software/tools, Physically kept books
Metrics
TTM revenue
$ 641 K
TTM net profit
$ 148 K
Based in
EMEA
Team members
1-2
Acquisition type
Minority
Desired valuation
Open to offers
Message Owner
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Message Broker
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