Content
listed by broker
Real estate
Any
Desired valuation:
Will sell at market value - what the market tells us RuListing's low cost, lead gen. platform, and user/subscriber base of unrepresented, qualified buyers, renters and sellers, is valued at.
Description
RuListing is a real estate networking site, connecting buyers, renters and sellers, in any neighborhood worldwide. Buyers and renters post where and what they're looking for, property owners can search their address, view buyers/renter's profiles and send direct messages.
Networking sites, such as RuListing, with a high engagement value prop. drives leads, and monetizes at scale on advertising and referrals. RuListing fits well with strategic acquirers looking to significantly reduce their marketing expense and reliance on third party vendors, through owning a platform that drives low-cost, qualified digital leads to their existing brands and services.
CR: Conversion (SignUp) - 9.6%
CPC: $.13 (past 60 days)
UAC: User acquisition cost: $1.34 (past 60 days)
Featured metrics
CR: Conversion (SignUp) - 9.6%
CPC: $.13 (past 60 days)
UAC: User acquisition cost: $1.34 (past 60 days)
Selling details
Type of shares
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Reason for selling
I'm looking to move forward with 2 other non-profit startups, including PorchLight. Further, I feel the timing is right given changes in the real estate market, and the industry's need to lower marketing, CAC and lead generation expense.
Preferred acquirer
1. iBuyers & Home Swap: ex: Orchard (formerly Perch), RedFinNow, Offerpad, Opendoor.
2. Real Estate Brokerages
3.. FinTech, InsurTech, (Funded Startups & SME's) Example acquisition: Quicken Loans/Rock Holdings acquired ForSaleByOwner.
Aspirations & growth opportunities
RuListing, a real estate networking site, connects property owners with buyers and renters in any neighborhood, worldwide. With POC,+60K users, 44K email subscribers, in the U.S. and Australia, great conversion metrics at $1.56 user acquisition cost and RTP score IP, RuListing is ready to primed to scale behind its proven marketing, product and patent portfolio roadmap.
Business details
Business model
Lead generation, referral and advertising
Customers
Registered users: 60K, Email subscribers: 44K (Core Usage: Active property owners motivated to connect with buyers and renters looking for a home nearby beyond MLS. Core Customers: Advertisers for lead generation and site traffic - Brokers/agents, iBuyers, Mortgage Tech & RE associated services. )
Competition
Facebook marketplace, Zillow, Realtor.com
Operational details
Technology stack
Mailchimp, AWS, Gitlab, Slack, Laravel, Angular - https://builtwith.com/rulisting.com
Marketing spend
$100 USD/year (Google search ads)
Performance tracking tools
Google Analytics, AdSense / AdMob, Stripe
Financial details
Ownership structure
Founder: 90% equity ownership. 10% Board advisors and employees.
Last month's revenue
Last month's profit
Financial records
Annual P&L summary reports, Online reporting software/tools
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