High-profile fitness activewear brand. Items are sold on the brand’s eCommerce store and retail such as Nordstrom and Bandier. This business includes an upscale activewear line as well as a membership-based online fitness platform providing recurring revenue. Growing to over $4M in revenue in just 2.5 years, this lifestyle brand has a significant social media presence with ~100K followers on Instagram that drives its impressively low customer acquisition cost of only $24. Multiple client touch points and customer nurturing lead to an LTV of $341. This company is fully immersed in the upscale fitness space, leveraging its massive community to offer women both activewear pieces and fitness resources with an impressive 68% Returning Customer rate. This one-of-a-kind activewear line stands out with its unique collagen-infused fabric and chic designs. Clothing is sold across the brand’s own Shopify site as well as retail distribution via Nordstrom, Amazon (with additional retail confirmations in the works, plus new 2023 commitments coming in like Bandier nationwide (LA, NYC, Dallas, etc).