listed by broker
Founded in
Desired valuation:
$ 3.9 M
High-profile fitness activewear brand. Items are sold on the brand’s eCommerce store and retail such as Nordstrom and Bandier. This business includes an upscale activewear line as well as a membership-based online fitness platform providing recurring revenue. Growing to over $4M in revenue in just 2.5 years, this lifestyle brand has a significant social media presence with ~100K followers on Instagram that drives its impressively low customer acquisition cost of only $24. Multiple client touch points and customer nurturing lead to an LTV of $341. This company is fully immersed in the upscale fitness space, leveraging its massive community to offer women both activewear pieces and fitness resources with an impressive 68% Returning Customer rate. This one-of-a-kind activewear line stands out with its unique collagen-infused fabric and chic designs. Clothing is sold across the brand’s own Shopify site as well as retail distribution via Nordstrom, Amazon (with additional retail confirmations in the works, plus new 2023 commitments coming in like Bandier nationwide (LA, NYC, Dallas, etc).
Featured metrics
Huge social media presence (~100K on Instagram alone), 68% YTD returning customers, LOW customer acquisition cost of $24, LTV of $341.
Selling details
Type of shares
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Reason for selling
Has a family, ready for skilled new owner who can scale this up.
Preferred acquirer
Experience with ecommerce/apparel industry.
Aspirations & growth opportunities
Growth opportunities include: Referral program, Expanding sales channels, D2C Ecommerce and retail distribution, Investing in ads / paid traffic, Influencer marketing, Whitelabeling the fitness app to pre-existing gyms and wellness brands.
Business details
Business model
DTC (ecommerce) and wholesale to retailers.
1000+ (Active women 25-35).
Carbon 38, Sweaty Betty
Operational details
Technology stack
Shopify, custom
Marketing spend
$ 243 K (Instagram, organic)
Performance tracking tools
Google Analytics, AdSense / AdMob, Other
Financial details
Ownership structure
Sole ownership
Last month's revenue
$ 288 K
Last month's profit
$ 52 K
Financial records
Annual P&L summary reports, Online reporting software/tools
TTM revenue
$ 2.97 M
TTM net profit
$ 71.5 K
Based in
Team members
Acquisition type
Desired valuation
$ 3.9 M
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