listed by broker
Financial services
Founded in
Desired valuation:
Open to offers
FCA regulated broker in the UK second charge market. As a finance broker we speak to all of the lenders on our panel to find the easiest, fastest and best loan, mortgage and insurance options for our customers.
Featured metrics
Growing database with >170K clients opted in for SMS, email and calling; front-end efficiency yields from 4 to 8 applications per day; and per deal commission growth from £2500 per completion to £3000.
Selling details
Type of shares
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Reason for selling
I seek a partner to join me on this growth journey as so far, it's been 100% my money on the table.
Preferred acquirer
Open to all
Aspirations & growth opportunities
A recent acquisition in this space went for 25x EBIT. I think it's reasonable to believe we can get this business to $10 million in 2022 with an exit in 2024 for min $50 million.
Business details
Business model
15-25 (B2C private borrowers)
Fluent Money
Operational details
Technology stack
Apache, Wordpress, PHP, JQuery, Slick JS, MySQL, Hotjar, Google Maps API, Facebook SDK, Clickcease, Google Analytics, Trustpilot, Mailchimp, Sendmode
Marketing spend
Email, SMS, Facebook and TikTok
Performance tracking tools
Financial details
Ownership structure
100% owned by me
Last month's revenue
$ 250 K
Last month's profit
$ 25 K
Financial records
Annual P&L summary reports
TTM revenue
$ 3.5 M
TTM net profit
$ 60 K
Based in
Team members
Acquisition type
Desired valuation
Open to offers
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