4 Acquisitions of Companies in the Mobile Advertising Industry

January 15, 2023
Acquisitions Hub

Company acquisitions in the Mobile Advertising industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 4 acquisitions that took place in the Mobile Advertising industry.

ADYOULIKE acquired by OpenWeb

Details about the transaction:

Acquisition amount:

$100,000,000

Announcement:

11 April 2022

Details about the company:

ADYOULIKE is an international ad network.

Headquarter:

New York, New York, United States

Where to find them:

Industry:

Advertising, Advertising Platforms, Mobile Advertising, Video

Details about the buyer:

To develop ties with audiences, OpenWeb collaborates with publications and businesses.

Headquarter:

New York, New York, United States

Where to find them:

Heyzap acquired by Fyber - A Digital Turbine Company

Details about the transaction:

Acquisition amount:

$45,000,000

Announcement:

23 December 2015

Details about the company:

Heyzap is a renowned mobile advertising network that aids in the discovery of favorite applications by millions of users.

Headquarter:

San Francisco, California, United States

Where to find them:

Industry:

Ad Network, Advertising, Mobile, Mobile Advertising

Details about the buyer:

Top mobile app publishers rely on Fyber, which is a component of Digital Turbine's independent Mobile Growth Platform, to build ad monetization solutions.

Headquarter:

Berlin, Berlin, Germany

Where to find them:

Helix House acquired by Business Warrior

Details about the transaction:

Acquisition amount:

$2,250,000

Announcement:

23 March 2022

Details about the company:

A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.

Headquarter:

Scottsdale, Arizona, United States

Where to find them:

Industry:

Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising

Details about the buyer:

By offering software solutions, Business Warrior assists small firms in increasing productivity and developing business strategies.

Headquarter:

Cheyenne, Wyoming, United States

Where to find them:

12snap acquired by NeoMedia Technologies

Details about the transaction:

Acquisition amount:

$22,000,000

Announcement:

14 February 2006

Details about the company:

Leading mobile marketing company 12snap has developed and executed some of the biggest mobile marketing campaigns in the history of the industry.

Headquarter:

Munich, Bayern, Germany

Where to find them:

Industry:

Advertising, Mobile, Mobile Advertising

Details about the buyer:

NeoMedia Technologies provides the tools necessary for print and broadcast media to engage with their target audiences in real time.

Headquarter:

Boulder, Colorado, United States

Where to find them: