Company acquisitions in the Marketing industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.
In this blog post, we are taking a closer look at 45 acquisitions that took place in the Marketing industry.
Acquisition amount:
$1,834,123
Announcement:
24 January 2018
Platform for Customer Data as a Service
Headquarter:
Milano, Lombardia, Italy
Where to find them:
Website
Industry:
Big Data, Data Integration, Digital Marketing, Machine Learning, Marketing Automation, PaaS
Leading international retailers choose Bango as their go-to platform to make mobile payments available to everyone.
Headquarter:
Cambridge, Cambridgeshire, United Kingdom
Where to find them:
Website
Acquisition amount:
$20,000,000
Announcement:
13 September 2016
The top programmatic native ad exchange for mobile publishers is called Avocarrot.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Industry:
Advertising, Advertising Platforms, Marketing, Mobile
Glispa is a mobile ad tech business committed to providing our partners with complex solutions that are easy to use.
Headquarter:
Berlin, Berlin, Germany
Where to find them:
Website
Acquisition amount:
$1,246,494
Announcement:
28 April 2022
For millions of customers, Best Response Media's eCommerce agency offers distinctive shopping experiences.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Industry:
Digital Marketing, E-Commerce, Internet
The network for cloud-based video distribution and monetization is called Rightster.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$3,900,000
Announcement:
25 February 2022
BHCosmetics is a manufacturer and retailer of affordable cosmetics and beauty supplies.
Headquarter:
North Hollywood, California, United States
Where to find them:
Website
Industry:
Beauty, Cosmetics, Fashion, Marketing, Retail, Tutoring, Wholesale
Products for beauty are offered by REVOLUTION BEAUTY.
Headquarter:
Queenborough, Kent, United Kingdom
Where to find them:
Website
Acquisition amount:
$77,283,531
Announcement:
22 May 2012
BigHand creates speech productivity software for businesses in the legal, medical, real estate, and finance industries.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Industry:
Digital Marketing, Digital Media, Information Technology, Software
Bridgepoint is a global alternative asset fund management company that provides solutions for private debt and private equity funding.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$33,519,591
Announcement:
16 May 2019
The Omnichannel Era of Digital Transformation. Agile. Customer service that is scalable
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Industry:
Analytics, Brand Marketing, Customer Service, SaaS, Social Media, Software
For enterprises, NICE Systems offers intent-based systems that record and examine customer interactions and transactions.
Headquarter:
Ra'anana, HaMerkaz, Israel
Where to find them:
Website
Acquisition amount:
$5,522,982
Announcement:
3 April 2022
Brands that can personalize messaging and strengthen their engagement with customers thanks to technology and services
Headquarter:
Milan, Lombardia, Italy
Where to find them:
Website
Industry:
Analytics, Big Data, Digital Marketing, Email Marketing, Fashion, Retail Technology, SaaS, Software, Travel
A software as a service company that specialized in SMS and email. modern programs for creating, automating, and reporting emails
Headquarter:
Milan, Lombardia, Italy
Where to find them:
Website
Acquisition amount:
$23,200,000
Announcement:
2 February 2021
Business television media distribution networks are designed, installed, run, and maintained by Convergent Media Systems Corporation.
Headquarter:
Alpharetta, Georgia, United States
Where to find them:
Website
Industry:
Advertising, Content, Digital Signage, Marketing
For many of the biggest merchants and healthcare organizations in the country, SageNet is a top provider of managed network and cybersecurity services.
Headquarter:
Tulsa, Oklahoma, United States
Where to find them:
Website
Acquisition amount:
$75,098,893
Announcement:
10 April 2013
In the UK, Fredericks Dairies is the top independent ice cream producer.
Headquarter:
Skelmersdale, Lancashire, United Kingdom
Where to find them:
Website
Industry:
Food and Beverage, Manufacturing, Marketing
Ice cream and frozen confections are made and sold all over the world by R&R Ice Cream.
Headquarter:
Northallerton, North Yorkshire, United Kingdom
Where to find them:
Website
Acquisition amount:
$1,200,000
Announcement:
5 June 2016
Digital video advertising solutions are offered by GMS Digital.
Headquarter:
Tel Aviv, Tel Aviv, Israel
Where to find them:
Website
Industry:
Advertising, Marketing, Video
WhiteSmoke uses artificial intelligence (AI) and natural language processing to create solutions that improve English writing.
Headquarter:
Wilmington, Delaware, United States
Where to find them:
Website
Acquisition amount:
$42,000,000
Announcement:
30 June 2014
Grow Mobile offers advertisers a centralized platform for purchasing, tracking, and optimizing mobile app advertising.
Headquarter:
San Francisco, California, United States
Where to find them:
Website
Industry:
Ad Network, App Marketing, Apps, Mobile
Perion is a multinational technology business that offers publishers and companies top-notch advertising solutions.
Headquarter:
Holon, Tel Aviv, Israel
Where to find them:
Website
Acquisition amount:
$1,302,267
Announcement:
7 November 2022
Inside is a communication firm that offers graphic design, SEO, website development, and both online and offline advertising services.
Headquarter:
Ferrara, Emilia-Romagna, Italy
Where to find them:
Website
Industry:
Advertising, Marketing, SEO
B2B-focused innovative SMEs, digital innovation, and change
Headquarter:
Milan, Lombardia, Italy
Where to find them:
Website
Acquisition amount:
$5,500,000
Announcement:
21 July 2011
JagTag is a mobile marketing business that focuses on sending rich digital material to portable devices.
Headquarter:
Princeton, New Jersey, United States
Where to find them:
Website
Industry:
Digital Marketing, Marketing, Mobile
For consumer and healthcare brand clients, Augme Technologies offers mobile technology and strategic services.
Headquarter:
New York, New York, United States
Where to find them:
Website
Acquisition amount:
$30,152,798
Announcement:
18 January 2022
Since 2013, Independent Agencies and Mid-Market businesses have been collaborating with Datawrkz, a performance-driven digital advertising agency.
Headquarter:
Austin, Texas, United States
Where to find them:
Website
Industry:
Advertising, Digital Marketing, Digital Media, Marketing
The mobile material that Nazara Technologies creates includes games, themes, wallpapers, and multimedia.
Headquarter:
Mumbai, Maharashtra, India
Where to find them:
Website
Acquisition amount:
$7,985,365
Announcement:
15 December 2022
Through effective advertising, keyword marketing aims to create delightful interactions with products and services.
Headquarter:
Tokyo, Tokyo, Japan
Where to find them:
Website
Industry:
Advertising, Education, Marketing
A Japanese public relations firm called Vector offers its clients PR strategy and execution services.
Headquarter:
Tokyo, Tokyo, Japan
Where to find them:
Website
Acquisition amount:
$15,545,405
Announcement:
11 September 2017
A Danish media firm called Rebel Penguin ApS specializes in affiliate marketing for the gaming industry.
Headquarter:
Copenhagen, Hovedstaden, Denmark
Where to find them:
Website
Industry:
Advertising, Marketing
Through its three B2B solutions, Gaming Innovation Group provides state-of-the-art cloud-based services and performance marketing.
Headquarter:
Bokeelia, Florida, United States
Where to find them:
Website
Acquisition amount:
$70,000,000
Announcement:
1 December 2020
A technology-enabled analytics company is TABS Analytics.
Headquarter:
Shelton, Connecticut, United States
Where to find them:
Website
Industry:
Analytics, Consumer Goods, Marketing, Retail Technology
Consumer goods firms may get trade marketing and pricing management solutions from Blacksmith Applications.
Headquarter:
Lawrence, Massachusetts, United States
Where to find them:
Website
Acquisition amount:
$50,000,000
Announcement:
5 October 2021
generating useful insights from anonymised data and activity signals to enable enterprises to make strategic decisions.
Headquarter:
Palo Alto, California, United States
Where to find them:
Website
Industry:
Artificial Intelligence, CRM, Internet of Things, Machine Learning, Marketing Automation, Mobile, Mobile Apps, Software
Otonomo is a cloud-based technology that links millions of automobiles to automakers, drivers, and service providers.
Headquarter:
Herzliya, Tel Aviv, Israel
Where to find them:
Website
Acquisition amount:
$30,539,433
Announcement:
1 September 2016
For the iGaming, lottery, and financial trading businesses, Income Access offers marketing technologies and digital marketing services.
Headquarter:
Montréal, Quebec, Canada
Where to find them:
Website
Industry:
Advertising, Digital Marketing, Information Technology, Internet
A variety of payment options are offered by Paysafe, a worldwide payments service, to both individuals and enterprises.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$15,200,000
Announcement:
26 October 2007
Supply management solutions are offered by VerticalNet, which assists businesses in determining ongoing value throughout the supply management process.
Headquarter:
Malvern, Pennsylvania, United States
Where to find them:
Website
Industry:
Advertising, Digital Marketing, E-Commerce, Internet, Internet of Things, Online Portals, Social Media
BravoSolution helps businesses connect supply management with their goals by providing software, practice innovation, and expertise solutions.
Headquarter:
Malvern, Pennsylvania, United States
Where to find them:
Website
Acquisition amount:
$6,568,664
Announcement:
22 February 2021
Wando Internet Solutions GmbH is a provider of advertising technology for social media marketing, display advertising, and search engine marketing (SEM).
Headquarter:
Berlin, Berlin, Germany
Where to find them:
Website
Industry:
Advertising, Marketing
Through New gTLDs, ccTLDs, and SLDs, the Internet domain name space is being expanded by CentralNic, a global leader in customer-focused businesses.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$6,000,000
Announcement:
4 June 2015
a San Francisco-based firm that produced the well-known iPad whiteboard app.
Headquarter:
San Jose, California, United States
Where to find them:
Website
Industry:
Marketing, Mobile, SaaS
For both organizations and people, LogMeIn offers SaaS-based remote connectivity, collaboration, and support solutions.
Headquarter:
Boston, Massachusetts, United States
Where to find them:
Website
Acquisition amount:
$25,000,000
Announcement:
4 August 2022
Appush is a platform that links publishers of mobile games with marketers.
Headquarter:
New York, New York, United States
Where to find them:
Website
Industry:
Advertising, Marketing, Video Games
Magic Software Enterprises uses a metadata-driven methodology to create cutting-edge technological solutions and essential business applications.
Headquarter:
Or Yehuda, Tel Aviv, Israel
Where to find them:
Website
Acquisition amount:
$3,250,000
Announcement:
17 February 2022
A group of professionals in internet marketing known as Battle Bridge Labs are adept at strategy, planning, and execution.
Headquarter:
Tulsa, Oklahoma, United States
Where to find them:
Website
Industry:
Advertising, Marketing
Through its business units, DataLogiq & AppLogiq, Logiq, Inc. (OTCQX: LGIQ) is a global provider of e-commerce, m-commerce, and financial solutions.
Headquarter:
New York, New York, United States
Where to find them:
Website
Acquisition amount:
$53,100,000
Announcement:
20 July 2021
A low-code Conversational AI platform from e-bot7 enables businesses to increase the effectiveness of customer care.
Headquarter:
München, Bayern, Germany
Where to find them:
Website
Industry:
Artificial Intelligence, CRM, Machine Learning, Marketing Automation, SaaS, Sales Automation, Software, Virtual Assistant
LivePerson offers real-time, intelligent customer interaction tools that support businesses in improving their client connections.
Headquarter:
New York, New York, United States
Where to find them:
Website
Acquisition amount:
$2,548,995
Announcement:
3 August 2022
A global film production and marketing company for corporate, educational, and commercial audiences is The Edge Picture Company Qatar.
Headquarter:
Doha, Ad Dawhah, Qatar
Where to find them:
Website
Industry:
Advertising, Film Production, Marketing
We produce and distribute cutting-edge content-focused tactics with an educational goal.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$35,000,000
Announcement:
5 April 2021
leading digital sports media company in the US and Latin America. owns and runs more than 20 brands and digital businesses.
Headquarter:
Miami, Florida, United States
Where to find them:
Website
Industry:
Advertising, Content Marketing, Digital Media, Internet, Media and Entertainment, Soccer, Sports
A digital sports media firm called Playmaker exists at the nexus of sports, gaming, media, and technology.
Headquarter:
Toronto, Ontario, Canada
Where to find them:
Website
Acquisition amount:
$1,394,290
Announcement:
1 August 2021
A social media company called Granny is established in Berlin and focuses on influencer marketing and social media advertising campaigns.
Headquarter:
Berlin, Berlin, Germany
Where to find them:
Website
Industry:
Advertising, Social Media, Social Media Marketing
Company Holding
Headquarter:
Berlin, Berlin, Germany
Where to find them:
Website
Acquisition amount:
$3,590,000
Announcement:
10 August 2022
Hachiko is a marketing and advertising firm that offers brand marketing, channel engagement, sales incentives, and rewards programs.
Headquarter:
Sydney, New South Wales, Australia
Where to find them:
Website
Industry:
Advertising, Brand Marketing, Marketing
A technology startup called Gratifii helps companies use loyalty and incentives programs to increase consumer engagement.
Headquarter:
Surry Hills, New South Wales, Australia
Where to find them:
Website
Acquisition amount:
$5,500,000
Announcement:
10 January 2022
A customer experience management software called HyperPointe fosters relationships, builds better businesses, and brings campaigns to life.
Headquarter:
Teaneck, New Jersey, United States
Where to find them:
Website
Industry:
Advertising, Marketing, Professional Services
The XpresSpa Group is utilizing its flagship business, xpresspa, to create a leading pure-play provider of health and wellness services.
Headquarter:
New York, New York, United States
Where to find them:
Website
Acquisition amount:
$7,500,000
Announcement:
1 December 2022
A sales innovation lab called InsideOut was created to help fast-growing businesses with sales optimization.
Headquarter:
St. Petersburg, Florida, United States
Where to find them:
Website
Industry:
Consulting, Information Technology, Marketing, Software
An international marketing company called Harte Hanks focuses on helping firms attract customers, develop trust, and gain their loyalty.
Headquarter:
San Antonio, Texas, United States
Where to find them:
Website
Acquisition amount:
$3,035,223
Announcement:
25 November 2022
An email signature marketing platform called Newoldstamp converts users' emails into effective marketing tools.
Headquarter:
San Francisco, California, United States
Where to find them:
Website
Industry:
Digital Marketing, Email, Email Marketing, Professional Services
Black Pearl, a company that creates software for e-markets intelligence.
Headquarter:
San Francisco, California, United States
Where to find them:
Website
Acquisition amount:
$1,650,000
Announcement:
1 April 2022
Promotion Activators offers specialized services such idea assessment, establishment of official norms, surety bonds, and legal services.
Headquarter:
Skokie, Illinois, United States
Where to find them:
Website
Industry:
Marketing, Professional Services, Web Development
Votigo is a top provider of full-service social media marketing and promotion solutions using a SaaS platform.
Headquarter:
Boulder, Colorado, United States
Where to find them:
Website
Acquisition amount:
$60,200,000
Announcement:
14 December 2018
For large and expanding companies, Adestra is a dependable source of first-person marketing solutions.
Headquarter:
Oxford, Oxfordshire, United Kingdom
Where to find them:
Website
Industry:
Advertising Platforms, Big Data, Data Integration, Email, Email Marketing, Enterprise Software, Marketing Automation, Messaging, SaaS
A cloud-based corporate application called Upland aids companies in connecting with customers across important digital channels.
Headquarter:
Austin, Texas, United States
Where to find them:
Website
Acquisition amount:
$1,200,000
Announcement:
17 May 2020
The modern marketer's tool for boosting attendance and streamlining online, hybrid, and physical event experiences is Banzai.
Headquarter:
Seattle, Washington, United States
Where to find them:
Website
Industry:
Event Promotion, Events, Marketing, Marketing Automation, SaaS, Software
Business organizations may organize corporate events with the aid of High Attendance, a cloud-based enterprise event management tool.
Headquarter:
Tampa, Florida, United States
Where to find them:
Website
Acquisition amount:
$68,727,499
Announcement:
6 February 2022
a company that offers marketing services to regulated sectors and drives high-value traffic to its own websites
Headquarter:
Amsterdam, Noord-Holland, The Netherlands
Where to find them:
Website
Industry:
Advertising, Casino, Digital Marketing, Gambling, Marketing
Digital marketing services for the regulated, international online gaming business are offered by the multi-award-winning Gambling.com Group.
Headquarter:
Dublin, Dublin, Ireland
Where to find them:
Website
Acquisition amount:
$2,250,000
Announcement:
23 March 2022
A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.
Headquarter:
Scottsdale, Arizona, United States
Where to find them:
Website
Industry:
Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising
By offering software solutions, Business Warrior assists small firms in increasing productivity and developing business strategies.
Headquarter:
Cheyenne, Wyoming, United States
Where to find them:
Website
Acquisition amount:
$6,525,219
Announcement:
11 October 2022
For brokers and agents in the real estate industry, HomeVisit offers integrated marketing solutions.
Headquarter:
Chantilly, Virginia, United States
Where to find them:
Website
Industry:
Advertising, Marketing, Real Estate
An online platform and content marketplace is called Urbanimmersive.
Headquarter:
Laval, Quebec, Canada
Where to find them:
Website
Acquisition amount:
$6,134,045
Announcement:
1 March 2022
An independent marketing firm with a focus on small- and medium-sized company services is called JE Consulting.
Headquarter:
Sutton Coldfield, Birmingham, United Kingdom
Where to find them:
Website
Industry:
Graphic Design, Marketing, Web Design
K3 Capital Group plc has experts in corporate financing, company brokerage, and business transfer.
Headquarter:
Bolton, Bolton, United Kingdom
Where to find them:
Website
Acquisition amount:
$90,000,000
Announcement:
28 April 2022
Digital marketing solutions help expand your audience more quickly and increase sales more effectively. 24/7 award-winning support is provided.
Headquarter:
San Francisco, California, United States
Where to find them:
Website
Industry:
Digital Marketing, Email Marketing, Enterprise Software, Marketing Automation, SaaS
Vercom develops CPaaS platforms, opening up new channels for corporate and individual interaction.
Headquarter:
Poznan, Wielkopolskie, Poland
Where to find them:
Website
Acquisition amount:
$55,146,856
Announcement:
22 March 2022
Oddity is a digital communication and commerce firm with a focus on offering solutions for the digital ecosystem.
Headquarter:
Stuttgart, Baden-Wurttemberg, Germany
Where to find them:
Website
Industry:
Content Marketing, CRM, E-Commerce, Internet, Social Media
A marketing and advertising firm called WONGDOODY provides marketing and advertising services.
Headquarter:
Seattle, Washington, United States
Where to find them:
Website
Acquisition amount:
$78,000,000
Announcement:
8 September 2022
Digital B-to-B platform and service provider for the iGaming sector, Shape Games.
Headquarter:
Copenhagen, Hovedstaden, Denmark
Where to find them:
Website
Industry:
Consulting, Digital Marketing, Gaming, Software
The solution provided by Kambi has the potential to drastically improve your company's financial performance.
Headquarter:
Malta, Illinois, United States
Where to find them:
Website
Acquisition amount:
$3,000,000
Announcement:
22 February 2022
TV viewers and advertisers may communicate with one another thanks to Vidillion.
Headquarter:
Las Vegas, Nevada, United States
Where to find them:
Website
Industry:
Advertising, Marketing, Video
A CTV platform driven by mobile data is provided by Sabio.
Headquarter:
Santa Monica, California, United States
Where to find them:
Website
Acquisition amount:
$11,583,886
Announcement:
21 June 2022
A full-service agency for branding and innovation is firma.
Headquarter:
Barcelona, Catalonia, Spain
Where to find them:
Website
Industry:
Advertising, Communities, Marketing, Social Media
One of the marketing and advertising groups in the industry is MIOGROUP.
Headquarter:
Madrid, Madrid, Spain
Where to find them:
Website
Acquisition amount:
$22,000,000
Announcement:
7 April 2016
Regulatory services are provided by Adcock Ingram Healthcare as a transactional back office support service.
Headquarter:
Banswada, Andhra Pradesh, India
Where to find them:
Website
Industry:
Health Care, Marketing, Pharmaceutical
A private equity company is Samara Capital.
Headquarter:
Mumbai, Maharashtra, India
Where to find them:
Website
BitsForDigits and Uncapped have partnered to offer startup acquirers fast, tailored and flexible access to capital to fund acquisitions.
BitsForDigits is an up-market acquisition platform for $100K+ revenue startups. Our global marketplace makes it free and anonymous for business owners to attract full and partial acquisition offers directly. No listing fees. 100% anonymity.
