Company acquisitions in the Digital Marketing industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.
In this blog post, we are taking a closer look at 13 acquisitions that took place in the Digital Marketing industry.
Acquisition amount:
$1,834,123
Announcement:
24 January 2018
Platform for Customer Data as a Service
Headquarter:
Milano, Lombardia, Italy
Where to find them:
Website
Industry:
Big Data, Data Integration, Digital Marketing, Machine Learning, Marketing Automation, PaaS
Leading international retailers choose Bango as their go-to platform to make mobile payments available to everyone.
Headquarter:
Cambridge, Cambridgeshire, United Kingdom
Where to find them:
Website
Acquisition amount:
$1,246,494
Announcement:
28 April 2022
For millions of customers, Best Response Media's eCommerce agency offers distinctive shopping experiences.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Industry:
Digital Marketing, E-Commerce, Internet
The network for cloud-based video distribution and monetization is called Rightster.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$77,283,531
Announcement:
22 May 2012
BigHand creates speech productivity software for businesses in the legal, medical, real estate, and finance industries.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Industry:
Digital Marketing, Digital Media, Information Technology, Software
Bridgepoint is a global alternative asset fund management company that provides solutions for private debt and private equity funding.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$5,522,982
Announcement:
3 April 2022
Brands that can personalize messaging and strengthen their engagement with customers thanks to technology and services
Headquarter:
Milan, Lombardia, Italy
Where to find them:
Website
Industry:
Analytics, Big Data, Digital Marketing, Email Marketing, Fashion, Retail Technology, SaaS, Software, Travel
A software as a service company that specialized in SMS and email. modern programs for creating, automating, and reporting emails
Headquarter:
Milan, Lombardia, Italy
Where to find them:
Website
Acquisition amount:
$5,500,000
Announcement:
21 July 2011
JagTag is a mobile marketing business that focuses on sending rich digital material to portable devices.
Headquarter:
Princeton, New Jersey, United States
Where to find them:
Website
Industry:
Digital Marketing, Marketing, Mobile
For consumer and healthcare brand clients, Augme Technologies offers mobile technology and strategic services.
Headquarter:
New York, New York, United States
Where to find them:
Website
Acquisition amount:
$30,152,798
Announcement:
18 January 2022
Since 2013, Independent Agencies and Mid-Market businesses have been collaborating with Datawrkz, a performance-driven digital advertising agency.
Headquarter:
Austin, Texas, United States
Where to find them:
Website
Industry:
Advertising, Digital Marketing, Digital Media, Marketing
The mobile material that Nazara Technologies creates includes games, themes, wallpapers, and multimedia.
Headquarter:
Mumbai, Maharashtra, India
Where to find them:
Website
Acquisition amount:
$30,539,433
Announcement:
1 September 2016
For the iGaming, lottery, and financial trading businesses, Income Access offers marketing technologies and digital marketing services.
Headquarter:
Montréal, Quebec, Canada
Where to find them:
Website
Industry:
Advertising, Digital Marketing, Information Technology, Internet
A variety of payment options are offered by Paysafe, a worldwide payments service, to both individuals and enterprises.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$15,200,000
Announcement:
26 October 2007
Supply management solutions are offered by VerticalNet, which assists businesses in determining ongoing value throughout the supply management process.
Headquarter:
Malvern, Pennsylvania, United States
Where to find them:
Website
Industry:
Advertising, Digital Marketing, E-Commerce, Internet, Internet of Things, Online Portals, Social Media
BravoSolution helps businesses connect supply management with their goals by providing software, practice innovation, and expertise solutions.
Headquarter:
Malvern, Pennsylvania, United States
Where to find them:
Website
Acquisition amount:
$3,035,223
Announcement:
25 November 2022
An email signature marketing platform called Newoldstamp converts users' emails into effective marketing tools.
Headquarter:
San Francisco, California, United States
Where to find them:
Website
Industry:
Digital Marketing, Email, Email Marketing, Professional Services
Black Pearl, a company that creates software for e-markets intelligence.
Headquarter:
San Francisco, California, United States
Where to find them:
Website
Acquisition amount:
$68,727,499
Announcement:
6 February 2022
a company that offers marketing services to regulated sectors and drives high-value traffic to its own websites
Headquarter:
Amsterdam, Noord-Holland, The Netherlands
Where to find them:
Website
Industry:
Advertising, Casino, Digital Marketing, Gambling, Marketing
Digital marketing services for the regulated, international online gaming business are offered by the multi-award-winning Gambling.com Group.
Headquarter:
Dublin, Dublin, Ireland
Where to find them:
Website
Acquisition amount:
$2,250,000
Announcement:
23 March 2022
A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.
Headquarter:
Scottsdale, Arizona, United States
Where to find them:
Website
Industry:
Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising
By offering software solutions, Business Warrior assists small firms in increasing productivity and developing business strategies.
Headquarter:
Cheyenne, Wyoming, United States
Where to find them:
Website
Acquisition amount:
$90,000,000
Announcement:
28 April 2022
Digital marketing solutions help expand your audience more quickly and increase sales more effectively. 24/7 award-winning support is provided.
Headquarter:
San Francisco, California, United States
Where to find them:
Website
Industry:
Digital Marketing, Email Marketing, Enterprise Software, Marketing Automation, SaaS
Vercom develops CPaaS platforms, opening up new channels for corporate and individual interaction.
Headquarter:
Poznan, Wielkopolskie, Poland
Where to find them:
Website
Acquisition amount:
$78,000,000
Announcement:
8 September 2022
Digital B-to-B platform and service provider for the iGaming sector, Shape Games.
Headquarter:
Copenhagen, Hovedstaden, Denmark
Where to find them:
Website
Industry:
Consulting, Digital Marketing, Gaming, Software
The solution provided by Kambi has the potential to drastically improve your company's financial performance.
Headquarter:
Malta, Illinois, United States
Where to find them:
Website
BitsForDigits and Uncapped have partnered to offer startup acquirers fast, tailored and flexible access to capital to fund acquisitions.