3 Acquisitions of Companies in the Content Marketing Industry

January 15, 2023
Acquisitions Hub

Company acquisitions in the Content Marketing industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 3 acquisitions that took place in the Content Marketing industry.

Futbol Sites acquired by Playmaker Capital

Details about the transaction:

Acquisition amount:

$35,000,000

Announcement:

5 April 2021

Details about the company:

leading digital sports media company in the US and Latin America. owns and runs more than 20 brands and digital businesses.

Headquarter:

Miami, Florida, United States

Where to find them:

Industry:

Advertising, Content Marketing, Digital Media, Internet, Media and Entertainment, Soccer, Sports

Details about the buyer:

A digital sports media firm called Playmaker exists at the nexus of sports, gaming, media, and technology.

Headquarter:

Toronto, Ontario, Canada

Where to find them:

Helix House acquired by Business Warrior

Details about the transaction:

Acquisition amount:

$2,250,000

Announcement:

23 March 2022

Details about the company:

A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.

Headquarter:

Scottsdale, Arizona, United States

Where to find them:

Industry:

Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising

Details about the buyer:

By offering software solutions, Business Warrior assists small firms in increasing productivity and developing business strategies.

Headquarter:

Cheyenne, Wyoming, United States

Where to find them:

oddity acquired by WONGDOODY

Details about the transaction:

Acquisition amount:

$55,146,856

Announcement:

22 March 2022

Details about the company:

Oddity is a digital communication and commerce firm with a focus on offering solutions for the digital ecosystem.

Headquarter:

Stuttgart, Baden-Wurttemberg, Germany

Where to find them:

Industry:

Content Marketing, CRM, E-Commerce, Internet, Social Media

Details about the buyer:

A marketing and advertising firm called WONGDOODY provides marketing and advertising services.

Headquarter:

Seattle, Washington, United States

Where to find them:

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