2 Acquisitions of Companies in the Brand Marketing Industry

January 15, 2023
Acquisitions Hub

Company acquisitions in the Brand Marketing industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 2 acquisitions that took place in the Brand Marketing industry.

Brand Embassy acquired by NICE Systems

Details about the transaction:

Acquisition amount:

$33,519,591

Announcement:

16 May 2019

Details about the company:

The Omnichannel Era of Digital Transformation. Agile. Customer service that is scalable

Headquarter:

London, England, United Kingdom

Where to find them:

Industry:

Analytics, Brand Marketing, Customer Service, SaaS, Social Media, Software

Details about the buyer:

For enterprises, NICE Systems offers intent-based systems that record and examine customer interactions and transactions.

Headquarter:

Ra'anana, HaMerkaz, Israel

Where to find them:

Hachiko acquired by Gratifii

Details about the transaction:

Acquisition amount:

$3,590,000

Announcement:

10 August 2022

Details about the company:

Hachiko is a marketing and advertising firm that offers brand marketing, channel engagement, sales incentives, and rewards programs.

Headquarter:

Sydney, New South Wales, Australia

Where to find them:

Industry:

Advertising, Brand Marketing, Marketing

Details about the buyer:

A technology startup called Gratifii helps companies use loyalty and incentives programs to increase consumer engagement.

Headquarter:

Surry Hills, New South Wales, Australia

Where to find them: