Company acquisitions in the Advertising industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.
In this blog post, we are taking a closer look at 45 acquisitions that took place in the Advertising industry.
Acquisition amount:
$100,000,000
Announcement:
11 April 2022
ADYOULIKE is an international ad network.
Headquarter:
New York, New York, United States
Where to find them:
Website
Industry:
Advertising, Advertising Platforms, Mobile Advertising, Video
To develop ties with audiences, OpenWeb collaborates with publications and businesses.
Headquarter:
New York, New York, United States
Where to find them:
Website
Acquisition amount:
$20,000,000
Announcement:
13 September 2016
The top programmatic native ad exchange for mobile publishers is called Avocarrot.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Industry:
Advertising, Advertising Platforms, Marketing, Mobile
Glispa is a mobile ad tech business committed to providing our partners with complex solutions that are easy to use.
Headquarter:
Berlin, Berlin, Germany
Where to find them:
Website
Acquisition amount:
$7,541,717
Announcement:
8 January 2015
Users of the online video service blinkbox may view and download both movies and TV shows.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Industry:
Advertising, Content, Publishing, Video
TalkTalk is a provider of fixed and mobile telephone as well as broadband services to customers.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$23,200,000
Announcement:
2 February 2021
Business television media distribution networks are designed, installed, run, and maintained by Convergent Media Systems Corporation.
Headquarter:
Alpharetta, Georgia, United States
Where to find them:
Website
Industry:
Advertising, Content, Digital Signage, Marketing
For many of the biggest merchants and healthcare organizations in the country, SageNet is a top provider of managed network and cybersecurity services.
Headquarter:
Tulsa, Oklahoma, United States
Where to find them:
Website
Acquisition amount:
$90,000,000
Announcement:
30 November 2021
EveryMundo is a provider of technological tools for airlines and a digital marketing and advertising firm.
Headquarter:
Miami, Florida, United States
Where to find them:
Website
Industry:
Advertising
Software for price and margin optimization is offered by PROS Holdings, Inc. The company's software offerings enable clients to learn more about
Headquarter:
Houston, Texas, United States
Where to find them:
Website
Acquisition amount:
$1,200,000
Announcement:
5 June 2016
Digital video advertising solutions are offered by GMS Digital.
Headquarter:
Tel Aviv, Tel Aviv, Israel
Where to find them:
Website
Industry:
Advertising, Marketing, Video
WhiteSmoke uses artificial intelligence (AI) and natural language processing to create solutions that improve English writing.
Headquarter:
Wilmington, Delaware, United States
Where to find them:
Website
Acquisition amount:
$45,000,000
Announcement:
23 December 2015
Heyzap is a renowned mobile advertising network that aids in the discovery of favorite applications by millions of users.
Headquarter:
San Francisco, California, United States
Where to find them:
Website
Industry:
Ad Network, Advertising, Mobile, Mobile Advertising
Top mobile app publishers rely on Fyber, which is a component of Digital Turbine's independent Mobile Growth Platform, to build ad monetization solutions.
Headquarter:
Berlin, Berlin, Germany
Where to find them:
Website
Acquisition amount:
$4,500,000
Announcement:
31 August 2006
Hipcricket is a single mobile engagement platform that increases brand recognition, sales, and customer loyalty.
Headquarter:
New York, New York, United States
Where to find them:
Website
Industry:
Ad Network, Advertising, Business Intelligence, Mobile
NeoMedia Technologies provides the tools necessary for print and broadcast media to engage with their target audiences in real time.
Headquarter:
Boulder, Colorado, United States
Where to find them:
Website
Acquisition amount:
$1,302,267
Announcement:
7 November 2022
Inside is a communication firm that offers graphic design, SEO, website development, and both online and offline advertising services.
Headquarter:
Ferrara, Emilia-Romagna, Italy
Where to find them:
Website
Industry:
Advertising, Marketing, SEO
B2B-focused innovative SMEs, digital innovation, and change
Headquarter:
Milan, Lombardia, Italy
Where to find them:
Website
Acquisition amount:
$30,152,798
Announcement:
18 January 2022
Since 2013, Independent Agencies and Mid-Market businesses have been collaborating with Datawrkz, a performance-driven digital advertising agency.
Headquarter:
Austin, Texas, United States
Where to find them:
Website
Industry:
Advertising, Digital Marketing, Digital Media, Marketing
The mobile material that Nazara Technologies creates includes games, themes, wallpapers, and multimedia.
Headquarter:
Mumbai, Maharashtra, India
Where to find them:
Website
Acquisition amount:
$7,985,365
Announcement:
15 December 2022
Through effective advertising, keyword marketing aims to create delightful interactions with products and services.
Headquarter:
Tokyo, Tokyo, Japan
Where to find them:
Website
Industry:
Advertising, Education, Marketing
A Japanese public relations firm called Vector offers its clients PR strategy and execution services.
Headquarter:
Tokyo, Tokyo, Japan
Where to find them:
Website
Acquisition amount:
$40,844,946
Announcement:
7 January 2014
Plista is a data-driven platform that offers options for distributing tailored digital content and advertising.
Headquarter:
Berlin, Berlin, Germany
Where to find them:
Website
Industry:
Ad Targeting, Advertising, Content, Mobile, Personalization
For WPP's media agencies, including Mindshare, MediaCom, Wavemaker, Essence, m/SIX, and Xaxis, there is a global firm that manages media investments.
Headquarter:
New York, New York, United States
Where to find them:
Website
Acquisition amount:
$15,545,405
Announcement:
11 September 2017
A Danish media firm called Rebel Penguin ApS specializes in affiliate marketing for the gaming industry.
Headquarter:
Copenhagen, Hovedstaden, Denmark
Where to find them:
Website
Industry:
Advertising, Marketing
Through its three B2B solutions, Gaming Innovation Group provides state-of-the-art cloud-based services and performance marketing.
Headquarter:
Bokeelia, Florida, United States
Where to find them:
Website
Acquisition amount:
$50,000,000
Announcement:
14 May 2015
For companies and agencies, SHIFT is a top cross-network social advertising platform.
Headquarter:
Santa Monica, California, United States
Where to find them:
Website
Industry:
Advertising, Advertising Platforms, Analytics, Apps, Real Time, Social Media
650 corporate customers receive relevance-driven social marketing and advertising from Brand Networks.
Headquarter:
Boston, Massachusetts, United States
Where to find them:
Website
Acquisition amount:
$100,000,000
Announcement:
11 July 2022
The SmartVideo Platform from SundaySky blends the scalability of customized storytelling with the power of video.
Headquarter:
New York, New York, United States
Where to find them:
Website
Industry:
Advertising Platforms, Digital Media, Personalization, Software, Video
Lower middle market technology-focused private equity company Clearhaven Partners.
Headquarter:
Boston, Massachusetts, United States
Where to find them:
Website
Acquisition amount:
$38,069,589
Announcement:
11 April 2022
The weekly adverts and digitalized catalogues of the biggest merchants are collected on the website Tiendeo.
Headquarter:
Barcelona, Catalonia, Spain
Where to find them:
Website
Industry:
Advertising, E-Commerce, Internet, Machine Learning
enhancing physical retail purchasing using digital technology.
Headquarter:
Milano, Lombardia, Italy
Where to find them:
Website
Acquisition amount:
$30,539,433
Announcement:
1 September 2016
For the iGaming, lottery, and financial trading businesses, Income Access offers marketing technologies and digital marketing services.
Headquarter:
Montréal, Quebec, Canada
Where to find them:
Website
Industry:
Advertising, Digital Marketing, Information Technology, Internet
A variety of payment options are offered by Paysafe, a worldwide payments service, to both individuals and enterprises.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$15,200,000
Announcement:
26 October 2007
Supply management solutions are offered by VerticalNet, which assists businesses in determining ongoing value throughout the supply management process.
Headquarter:
Malvern, Pennsylvania, United States
Where to find them:
Website
Industry:
Advertising, Digital Marketing, E-Commerce, Internet, Internet of Things, Online Portals, Social Media
BravoSolution helps businesses connect supply management with their goals by providing software, practice innovation, and expertise solutions.
Headquarter:
Malvern, Pennsylvania, United States
Where to find them:
Website
Acquisition amount:
$28,000,000
Announcement:
9 August 2007
VoiceStar provides call monitoring and pay-per-call technology that deliver in-the-moment information on the success of advertising.
Headquarter:
Philadelphia, Pennsylvania, United States
Where to find them:
Website
Industry:
Advertising, Analytics, Software
For voice and text-based communications channels, Marchex offers SaaS solutions with AI-powered conversation intelligence.
Headquarter:
Seattle, Washington, United States
Where to find them:
Website
Acquisition amount:
$6,568,664
Announcement:
22 February 2021
Wando Internet Solutions GmbH is a provider of advertising technology for social media marketing, display advertising, and search engine marketing (SEM).
Headquarter:
Berlin, Berlin, Germany
Where to find them:
Website
Industry:
Advertising, Marketing
Through New gTLDs, ccTLDs, and SLDs, the Internet domain name space is being expanded by CentralNic, a global leader in customer-focused businesses.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$25,000,000
Announcement:
4 August 2022
Appush is a platform that links publishers of mobile games with marketers.
Headquarter:
New York, New York, United States
Where to find them:
Website
Industry:
Advertising, Marketing, Video Games
Magic Software Enterprises uses a metadata-driven methodology to create cutting-edge technological solutions and essential business applications.
Headquarter:
Or Yehuda, Tel Aviv, Israel
Where to find them:
Website
Acquisition amount:
$3,250,000
Announcement:
17 February 2022
A group of professionals in internet marketing known as Battle Bridge Labs are adept at strategy, planning, and execution.
Headquarter:
Tulsa, Oklahoma, United States
Where to find them:
Website
Industry:
Advertising, Marketing
Through its business units, DataLogiq & AppLogiq, Logiq, Inc. (OTCQX: LGIQ) is a global provider of e-commerce, m-commerce, and financial solutions.
Headquarter:
New York, New York, United States
Where to find them:
Website
Acquisition amount:
$70,000,000
Announcement:
19 August 2013
Local company growth is key to Locus' goal.
Headquarter:
Cambridge, Massachusetts, United States
Where to find them:
Website
Industry:
Advertising, Content, Developer APIs, Local, Personalization, Restaurants, Search Engine, Social Media
GoDaddy is a web hosting and domain registrar that supports online companies.
Headquarter:
Scottsdale, Arizona, United States
Where to find them:
Website
Acquisition amount:
$2,548,995
Announcement:
3 August 2022
A global film production and marketing company for corporate, educational, and commercial audiences is The Edge Picture Company Qatar.
Headquarter:
Doha, Ad Dawhah, Qatar
Where to find them:
Website
Industry:
Advertising, Film Production, Marketing
We produce and distribute cutting-edge content-focused tactics with an educational goal.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Acquisition amount:
$25,000,000
Announcement:
8 September 2022
Flyy was developed by the Real-World Social Metaverse.
Headquarter:
Wilmington, Delaware, United States
Where to find them:
Website
Industry:
Advertising Platforms, Social Network
Using its unique inventions in Ai/ML, object detection, streaming, AR, MR, VR, and crypto, dropp group wins Web3.
Headquarter:
New York, New York, United States
Where to find them:
Website
Acquisition amount:
$35,000,000
Announcement:
5 April 2021
leading digital sports media company in the US and Latin America. owns and runs more than 20 brands and digital businesses.
Headquarter:
Miami, Florida, United States
Where to find them:
Website
Industry:
Advertising, Content Marketing, Digital Media, Internet, Media and Entertainment, Soccer, Sports
A digital sports media firm called Playmaker exists at the nexus of sports, gaming, media, and technology.
Headquarter:
Toronto, Ontario, Canada
Where to find them:
Website
Acquisition amount:
$1,394,290
Announcement:
1 August 2021
A social media company called Granny is established in Berlin and focuses on influencer marketing and social media advertising campaigns.
Headquarter:
Berlin, Berlin, Germany
Where to find them:
Website
Industry:
Advertising, Social Media, Social Media Marketing
Company Holding
Headquarter:
Berlin, Berlin, Germany
Where to find them:
Website
Acquisition amount:
$3,590,000
Announcement:
10 August 2022
Hachiko is a marketing and advertising firm that offers brand marketing, channel engagement, sales incentives, and rewards programs.
Headquarter:
Sydney, New South Wales, Australia
Where to find them:
Website
Industry:
Advertising, Brand Marketing, Marketing
A technology startup called Gratifii helps companies use loyalty and incentives programs to increase consumer engagement.
Headquarter:
Surry Hills, New South Wales, Australia
Where to find them:
Website
Acquisition amount:
$19,287,028
Announcement:
28 July 2011
AdMaker, a platform for mobile application advertising, is a solution that NOBOT offers for mobile advertising.
Headquarter:
Tokyo, Tokyo, Japan
Where to find them:
Website
Industry:
Advertising, Advertising Platforms, Android, Consumer Electronics, iOS, Mobile
Advertising, business research, media creation, and company development services are all offered by Mediba Inc.
Headquarter:
Tokyo, Tokyo, Japan
Where to find them:
Website
Acquisition amount:
$5,500,000
Announcement:
10 January 2022
A customer experience management software called HyperPointe fosters relationships, builds better businesses, and brings campaigns to life.
Headquarter:
Teaneck, New Jersey, United States
Where to find them:
Website
Industry:
Advertising, Marketing, Professional Services
The XpresSpa Group is utilizing its flagship business, xpresspa, to create a leading pure-play provider of health and wellness services.
Headquarter:
New York, New York, United States
Where to find them:
Website
Acquisition amount:
$18,000,000
Announcement:
14 November 2022
A company called SOCIALYTE represents branded media on more than 60% of the world's most popular websites, connecting businesses to 500 carefully chosen tastemakers.
Headquarter:
New York, New York, United States
Where to find them:
Website
Industry:
Advertising, Blogging Platforms, Fashion, Publishing
Dolphin Entertainment is a privately held firm that creates and markets premium entertainment content.
Headquarter:
Coral Gables, Florida, United States
Where to find them:
Website
Acquisition amount:
$60,200,000
Announcement:
14 December 2018
For large and expanding companies, Adestra is a dependable source of first-person marketing solutions.
Headquarter:
Oxford, Oxfordshire, United Kingdom
Where to find them:
Website
Industry:
Advertising Platforms, Big Data, Data Integration, Email, Email Marketing, Enterprise Software, Marketing Automation, Messaging, SaaS
A cloud-based corporate application called Upland aids companies in connecting with customers across important digital channels.
Headquarter:
Austin, Texas, United States
Where to find them:
Website
Acquisition amount:
$68,727,499
Announcement:
6 February 2022
a company that offers marketing services to regulated sectors and drives high-value traffic to its own websites
Headquarter:
Amsterdam, Noord-Holland, The Netherlands
Where to find them:
Website
Industry:
Advertising, Casino, Digital Marketing, Gambling, Marketing
Digital marketing services for the regulated, international online gaming business are offered by the multi-award-winning Gambling.com Group.
Headquarter:
Dublin, Dublin, Ireland
Where to find them:
Website
Acquisition amount:
$13,500,000
Announcement:
20 November 2014
Shahiya is a list-based website that offers cooking instructions and the essential ingredients.
Headquarter:
Beirut, Beyrouth, Lebanon
Where to find them:
Website
Industry:
Advertising, Cooking, E-Commerce, Food and Beverage, Internet, News
A digital business called Cookpad is developing a community platform where individuals can exchange culinary advice and recipe ideas.
Headquarter:
Tokyo, Tokyo, Japan
Where to find them:
Website
Acquisition amount:
$2,250,000
Announcement:
23 March 2022
A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.
Headquarter:
Scottsdale, Arizona, United States
Where to find them:
Website
Industry:
Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising
By offering software solutions, Business Warrior assists small firms in increasing productivity and developing business strategies.
Headquarter:
Cheyenne, Wyoming, United States
Where to find them:
Website
Acquisition amount:
$6,525,219
Announcement:
11 October 2022
For brokers and agents in the real estate industry, HomeVisit offers integrated marketing solutions.
Headquarter:
Chantilly, Virginia, United States
Where to find them:
Website
Industry:
Advertising, Marketing, Real Estate
An online platform and content marketplace is called Urbanimmersive.
Headquarter:
Laval, Quebec, Canada
Where to find them:
Website
Acquisition amount:
$9,800,000
Announcement:
4 May 2022
Oneflare is a brand-new web business that links clients with suppliers of home services.
Headquarter:
Sydney, New South Wales, Australia
Where to find them:
Website
Industry:
Advertising, Consumer, Home Services, Local, Small and Medium Businesses
A mobile and online marketplace called Airtasker links customers and vendors with individuals and organizations in the neighborhood.
Headquarter:
Sydney, New South Wales, Australia
Where to find them:
Website
Acquisition amount:
$34,000,000
Announcement:
17 July 2022
The largest podcast database in the world, Podchaser powers podcaster, brand, and listener discovery.
Headquarter:
Oklahoma City, Oklahoma, United States
Where to find them:
Website
Industry:
Advertising Platforms, Analytics, Audio, Big Data, Data Visualization, Database, Internet Radio, Podcast, Search Engine, Social Network
Acast is a podcasting and audio-on-demand platform that hosts, finances, and disseminates audio content internationally.
Headquarter:
Stockholm, Stockholms Lan, Sweden
Where to find them:
Website
Acquisition amount:
$3,000,000
Announcement:
22 February 2022
TV viewers and advertisers may communicate with one another thanks to Vidillion.
Headquarter:
Las Vegas, Nevada, United States
Where to find them:
Website
Industry:
Advertising, Marketing, Video
A CTV platform driven by mobile data is provided by Sabio.
Headquarter:
Santa Monica, California, United States
Where to find them:
Website
Acquisition amount:
$11,583,886
Announcement:
21 June 2022
A full-service agency for branding and innovation is firma.
Headquarter:
Barcelona, Catalonia, Spain
Where to find them:
Website
Industry:
Advertising, Communities, Marketing, Social Media
One of the marketing and advertising groups in the industry is MIOGROUP.
Headquarter:
Madrid, Madrid, Spain
Where to find them:
Website
Acquisition amount:
$22,000,000
Announcement:
14 February 2006
Leading mobile marketing company 12snap has developed and executed some of the biggest mobile marketing campaigns in the history of the industry.
Headquarter:
Munich, Bayern, Germany
Where to find them:
Website
Industry:
Advertising, Mobile, Mobile Advertising
NeoMedia Technologies provides the tools necessary for print and broadcast media to engage with their target audiences in real time.
Headquarter:
Boulder, Colorado, United States
Where to find them:
Website
Acquisition amount:
$22,193,533
Announcement:
3 January 2023
An OTT smart TV advertising and marketing firm is Yitong Jiayue.
Headquarter:
Beijing, Beijing, China
Where to find them:
Website
Industry:
Advertising, Media and Entertainment, TV
For mobile entertainment and information goods, Waluer offers integrated marketing solutions.
Headquarter:
Beijing, Beijing, China
Where to find them:
Website
Acquisition amount:
$44,000,000
Announcement:
24 August 2022
A technological platform called Zephr helps media firms increase their subscription income.
Headquarter:
London, England, United Kingdom
Where to find them:
Website
Industry:
Advertising, Content Delivery Network, Digital Media, Publishing, SaaS
Zuora offers subscription-based cloud software that aids in the development, management, and conversion of businesses into subscription businesses.
Headquarter:
San Mateo, California, United States
Where to find them:
Website
Acquisition amount:
$16,000,000
Announcement:
3 January 2023
Adara provides predictive analytics to help companies succeed in the ever evolving digital economy.
Headquarter:
Mountain View, California, United States
Where to find them:
Website
Industry:
Advertising, Internet, Travel
Software provider RateGain provides hospitality and travel technology solutions to a variety of businesses, including hotels, airlines, tour operators, and more.
Headquarter:
Noida, Uttar Pradesh, India
Where to find them:
Website
Acquisition amount:
$75,000,000
Announcement:
24 June 2014
AdColony is a mobile video advertising network that provides businesses and apps with full-screen, high-quality video ads via Instant Play.
Headquarter:
Los Angeles, California, United States
Where to find them:
Website
Industry:
Advertising, Advertising Platforms, Android, Apps, iOS, Video
For the worldwide mobile market, Opera Mediaworks offers advertising, content delivery, and monetization services.
Headquarter:
San Mateo, California, United States
Where to find them:
Website
BitsForDigits and Uncapped have partnered to offer startup acquirers fast, tailored and flexible access to capital to fund acquisitions.
BitsForDigits is an up-market acquisition platform for $100K+ revenue startups. Our global marketplace makes it free and anonymous for business owners to attract full and partial acquisition offers directly. No listing fees. 100% anonymity.
