3 Acquisitions of Companies in the Ad Network Industry

January 15, 2023
Acquisitions Hub

Company acquisitions in the Ad Network industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 3 acquisitions that took place in the Ad Network industry.

Grow Mobile acquired by Perion

Details about the transaction:

Acquisition amount:

$42,000,000

Announcement:

30 June 2014

Details about the company:

Grow Mobile offers advertisers a centralized platform for purchasing, tracking, and optimizing mobile app advertising.

Headquarter:

San Francisco, California, United States

Where to find them:

Industry:

Ad Network, App Marketing, Apps, Mobile

Details about the buyer:

Perion is a multinational technology business that offers publishers and companies top-notch advertising solutions.

Headquarter:

Holon, Tel Aviv, Israel

Where to find them:

Heyzap acquired by Fyber - A Digital Turbine Company

Details about the transaction:

Acquisition amount:

$45,000,000

Announcement:

23 December 2015

Details about the company:

Heyzap is a renowned mobile advertising network that aids in the discovery of favorite applications by millions of users.

Headquarter:

San Francisco, California, United States

Where to find them:

Industry:

Ad Network, Advertising, Mobile, Mobile Advertising

Details about the buyer:

Top mobile app publishers rely on Fyber, which is a component of Digital Turbine's independent Mobile Growth Platform, to build ad monetization solutions.

Headquarter:

Berlin, Berlin, Germany

Where to find them:

Hipcricket acquired by NeoMedia Technologies

Details about the transaction:

Acquisition amount:

$4,500,000

Announcement:

31 August 2006

Details about the company:

Hipcricket is a single mobile engagement platform that increases brand recognition, sales, and customer loyalty.

Headquarter:

New York, New York, United States

Where to find them:

Industry:

Ad Network, Advertising, Business Intelligence, Mobile

Details about the buyer:

NeoMedia Technologies provides the tools necessary for print and broadcast media to engage with their target audiences in real time.

Headquarter:

Boulder, Colorado, United States

Where to find them: