To realise a return, founders can either...

developer building a startup

Run the business forever.

  • Sole proprietorship of earnings
  • Retain any future upside
  • Ownership stays illiquid
  • Difficult to grow the business alone
  • Piecemeal returns year by year
  • Unable to move on to new projects
full acquisition of an online business

Sell all business ownership.

  • Full cash out
  • Get time and resources for new projects
  • Lose all control and say in the business
  • Forfeit and miss out on all future upside
  • Lock in to an earn out structure
  • Forgo invaluable learning opportunities
partial acquisition of an internet company

Sell some business ownership.

  • Partial cash out
  • Stay invested to realise future upside
  • Lower risks of owning a business
  • Reduce the stress of daily operations
  • Focus on areas of strength
  • Onboard partners to help the business

How the founders of Basecamp structured a deal.

Cashflow-positive ventures can avoid Venture Capital.

Venture Capital VC investors
BitsForDigits investors
Non-dilutive equity deals?
Exclusive secondary offerings?
All internet business categories?
Interest in no-control stakes?
Optional to give board seats?
Alternative to "grow or die" strategy?
Preference for profitability?
Offers operational resources?

How to sell equity in 3 quick steps:

Sign up to list your business

  • Sign up as a founder to create an account on BitsForDigits
  • Share details about your business and investor preferences
  • We review all listings before publishing to the Marketplace

Connect with accredited investors

  • Investors can reach out to make offers and ask questions
  • Review requests and respond to favourable candidates
  • Contact investors whose profiles match your business

Close a deal to onboard a partner

  • Ask questions and share details for due diligence
  • Sign NDA, negotiate terms and agree on a final price
  • Shake hands and exchange ownership for capital

Why join BitsForDigits?

🕵️   Anonymously list your internet company for sale
💸   Zero commission fees, listing fees or middlemen
🧾   Get offers from interested buyers directly
🏦   Find new business partners via partial buy-outs or get acquired
📣   Proactively reach buyers looking for listings like yours
🤝   Connect with other company owners to discuss mergers

  • List your business anonymously to receive buy-in offers
  • Pick how much equity to list without any commitments to sell
  • Get requests from accredited investors directly on the platform
  • No listing fees or commission charged to founders (100% free)
  • Pick an equity partner best suited for your business
  • Browse investor profiles and reach out proactively
  • Submit your business to find out how much it could be worth