6 Acquisitions of Companies in the Personalization Industry

January 15, 2023
Acquisitions Hub

Company acquisitions in the Personalization industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 6 acquisitions that took place in the Personalization industry.

Chalk acquired by PowerSchool

Details about the transaction:

Acquisition amount:

$7,795,356

Announcement:

5 May 2022

Details about the company:

Using real-time academic insights from curriculum and instruction, Chalk enables K–12 institutions to take action.

Headquarter:

Kitchener, Ontario, Canada

Where to find them:

Industry:

Analytics, Big Data, Education, Personalization

Details about the buyer:

PowerSchool creates K–12 educational cloud-based software to support teachers and students in realizing their full potential.

Headquarter:

Folsom, California, United States

Where to find them:

Individual acquired by The MEDIACUBED Group

Details about the transaction:

Acquisition amount:

$1,200,000

Announcement:

10 October 2020

Details about the company:

Publisher of news services with specific customization for big businesses.

Headquarter:

Washington, District of Columbia, United States

Where to find them:

Industry:

News, Personalization, Publishing

Details about the buyer:

a collection of creative firms inside.

Headquarter:

Dubai, Dubai, United Arab Emirates

Where to find them:

plista acquired by GroupM

Details about the transaction:

Acquisition amount:

$40,844,946

Announcement:

7 January 2014

Details about the company:

Plista is a data-driven platform that offers options for distributing tailored digital content and advertising.

Headquarter:

Berlin, Berlin, Germany

Where to find them:

Industry:

Ad Targeting, Advertising, Content, Mobile, Personalization

Details about the buyer:

For WPP's media agencies, including Mindshare, MediaCom, Wavemaker, Essence, m/SIX, and Xaxis, there is a global firm that manages media investments.

Headquarter:

New York, New York, United States

Where to find them:

Retra Holdings acquired by Warpaint London PLC

Details about the transaction:

Acquisition amount:

$23,879,312

Announcement:

13 November 2017

Details about the company:

Retra Holdings Limited is a tertiary manufacturer of branded cosmetics.

Headquarter:

Yorkshire, New York, United States

Where to find them:

Industry:

Cosmetics, Personalization, Supply Chain Management

Details about the buyer:

The company Warpaint London manufactures color cosmetics.

Headquarter:

Iver, Buckinghamshire, United Kingdom

Where to find them:

SundaySky acquired by Clearhaven Partners

Details about the transaction:

Acquisition amount:

$100,000,000

Announcement:

11 July 2022

Details about the company:

The SmartVideo Platform from SundaySky blends the scalability of customized storytelling with the power of video.

Headquarter:

New York, New York, United States

Where to find them:

Industry:

Advertising Platforms, Digital Media, Personalization, Software, Video

Details about the buyer:

Lower middle market technology-focused private equity company Clearhaven Partners.

Headquarter:

Boston, Massachusetts, United States

Where to find them:

Locu acquired by GoDaddy

Details about the transaction:

Acquisition amount:

$70,000,000

Announcement:

19 August 2013

Details about the company:

Local company growth is key to Locus' goal.

Headquarter:

Cambridge, Massachusetts, United States

Where to find them:

Industry:

Advertising, Content, Developer APIs, Local, Personalization, Restaurants, Search Engine, Social Media

Details about the buyer:

GoDaddy is a web hosting and domain registrar that supports online companies.

Headquarter:

Scottsdale, Arizona, United States

Where to find them: