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Company acquisitions in the Marketing Automation industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.
In this blog post, we are taking a closer look at 6 acquisitions that took place in the Marketing Automation industry.
Acquisition amount:
$1,834,123
Announcement:
24 January 2018
Platform for Customer Data as a Service
Headquarter:
Milano, Lombardia, Italy
Where to find them:
Website
Industry:
Big Data, Data Integration, Digital Marketing, Machine Learning, Marketing Automation, PaaS
Leading international retailers choose Bango as their go-to platform to make mobile payments available to everyone.
Headquarter:
Cambridge, Cambridgeshire, United Kingdom
Where to find them:
Website
Acquisition amount:
$50,000,000
Announcement:
5 October 2021
generating useful insights from anonymised data and activity signals to enable enterprises to make strategic decisions.
Headquarter:
Palo Alto, California, United States
Where to find them:
Website
Industry:
Artificial Intelligence, CRM, Internet of Things, Machine Learning, Marketing Automation, Mobile, Mobile Apps, Software
Otonomo is a cloud-based technology that links millions of automobiles to automakers, drivers, and service providers.
Headquarter:
Herzliya, Tel Aviv, Israel
Where to find them:
Website
Acquisition amount:
$53,100,000
Announcement:
20 July 2021
A low-code Conversational AI platform from e-bot7 enables businesses to increase the effectiveness of customer care.
Headquarter:
München, Bayern, Germany
Where to find them:
Website
Industry:
Artificial Intelligence, CRM, Machine Learning, Marketing Automation, SaaS, Sales Automation, Software, Virtual Assistant
LivePerson offers real-time, intelligent customer interaction tools that support businesses in improving their client connections.
Headquarter:
New York, New York, United States
Where to find them:
Website
Acquisition amount:
$60,200,000
Announcement:
14 December 2018
For large and expanding companies, Adestra is a dependable source of first-person marketing solutions.
Headquarter:
Oxford, Oxfordshire, United Kingdom
Where to find them:
Website
Industry:
Advertising Platforms, Big Data, Data Integration, Email, Email Marketing, Enterprise Software, Marketing Automation, Messaging, SaaS
A cloud-based corporate application called Upland aids companies in connecting with customers across important digital channels.
Headquarter:
Austin, Texas, United States
Where to find them:
Website
Acquisition amount:
$1,200,000
Announcement:
17 May 2020
The modern marketer's tool for boosting attendance and streamlining online, hybrid, and physical event experiences is Banzai.
Headquarter:
Seattle, Washington, United States
Where to find them:
Website
Industry:
Event Promotion, Events, Marketing, Marketing Automation, SaaS, Software
Business organizations may organize corporate events with the aid of High Attendance, a cloud-based enterprise event management tool.
Headquarter:
Tampa, Florida, United States
Where to find them:
Website
Acquisition amount:
$90,000,000
Announcement:
28 April 2022
Digital marketing solutions help expand your audience more quickly and increase sales more effectively. 24/7 award-winning support is provided.
Headquarter:
San Francisco, California, United States
Where to find them:
Website
Industry:
Digital Marketing, Email Marketing, Enterprise Software, Marketing Automation, SaaS
Vercom develops CPaaS platforms, opening up new channels for corporate and individual interaction.
Headquarter:
Poznan, Wielkopolskie, Poland
Where to find them:
Website
BitsForDigits is an up-market acquisition platform for $100K+ revenue startups. Our global marketplace makes it free and anonymous for business owners to attract full and partial acquisition offers directly. No listing fees. 100% anonymity.
