13 Acquisitions of Companies in the Digital Marketing Industry

January 15, 2023
Acquisitions Hub

Company acquisitions in the Digital Marketing industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 13 acquisitions that took place in the Digital Marketing industry.

Audiens acquired by Bango

Details about the transaction:

Acquisition amount:

$1,834,123

Announcement:

24 January 2018

Details about the company:

Platform for Customer Data as a Service

Headquarter:

Milano, Lombardia, Italy

Where to find them:

Industry:

Big Data, Data Integration, Digital Marketing, Machine Learning, Marketing Automation, PaaS

Details about the buyer:

Leading international retailers choose Bango as their go-to platform to make mobile payments available to everyone.

Headquarter:

Cambridge, Cambridgeshire, United Kingdom

Where to find them:

Best Response Media acquired by Brave Bison

Details about the transaction:

Acquisition amount:

$1,246,494

Announcement:

28 April 2022

Details about the company:

For millions of customers, Best Response Media's eCommerce agency offers distinctive shopping experiences.

Headquarter:

London, England, United Kingdom

Where to find them:

Industry:

Digital Marketing, E-Commerce, Internet

Details about the buyer:

The network for cloud-based video distribution and monetization is called Rightster.

Headquarter:

London, England, United Kingdom

Where to find them:

BigHand acquired by Bridgepoint

Details about the transaction:

Acquisition amount:

$77,283,531

Announcement:

22 May 2012

Details about the company:

BigHand creates speech productivity software for businesses in the legal, medical, real estate, and finance industries.

Headquarter:

London, England, United Kingdom

Where to find them:

Industry:

Digital Marketing, Digital Media, Information Technology, Software

Details about the buyer:

Bridgepoint is a global alternative asset fund management company that provides solutions for private debt and private equity funding.

Headquarter:

London, England, United Kingdom

Where to find them:

Contactlab acquired by MailUp

Details about the transaction:

Acquisition amount:

$5,522,982

Announcement:

3 April 2022

Details about the company:

Brands that can personalize messaging and strengthen their engagement with customers thanks to technology and services

Headquarter:

Milan, Lombardia, Italy

Where to find them:

Industry:

Analytics, Big Data, Digital Marketing, Email Marketing, Fashion, Retail Technology, SaaS, Software, Travel

Details about the buyer:

A software as a service company that specialized in SMS and email. modern programs for creating, automating, and reporting emails

Headquarter:

Milan, Lombardia, Italy

Where to find them:

JagTag acquired by Augme

Details about the transaction:

Acquisition amount:

$5,500,000

Announcement:

21 July 2011

Details about the company:

JagTag is a mobile marketing business that focuses on sending rich digital material to portable devices.

Headquarter:

Princeton, New Jersey, United States

Where to find them:

Industry:

Digital Marketing, Marketing, Mobile

Details about the buyer:

For consumer and healthcare brand clients, Augme Technologies offers mobile technology and strategic services.

Headquarter:

New York, New York, United States

Where to find them:

Datawrkz acquired by Nazara Technologies

Details about the transaction:

Acquisition amount:

$30,152,798

Announcement:

18 January 2022

Details about the company:

Since 2013, Independent Agencies and Mid-Market businesses have been collaborating with Datawrkz, a performance-driven digital advertising agency.

Headquarter:

Austin, Texas, United States

Where to find them:

Industry:

Advertising, Digital Marketing, Digital Media, Marketing

Details about the buyer:

The mobile material that Nazara Technologies creates includes games, themes, wallpapers, and multimedia.

Headquarter:

Mumbai, Maharashtra, India

Where to find them:

Income Access acquired by Paysafe

Details about the transaction:

Acquisition amount:

$30,539,433

Announcement:

1 September 2016

Details about the company:

For the iGaming, lottery, and financial trading businesses, Income Access offers marketing technologies and digital marketing services.

Headquarter:

Montréal, Quebec, Canada

Where to find them:

Industry:

Advertising, Digital Marketing, Information Technology, Internet

Details about the buyer:

A variety of payment options are offered by Paysafe, a worldwide payments service, to both individuals and enterprises.

Headquarter:

London, England, United Kingdom

Where to find them:

VerticalNet acquired by BravoSolution

Details about the transaction:

Acquisition amount:

$15,200,000

Announcement:

26 October 2007

Details about the company:

Supply management solutions are offered by VerticalNet, which assists businesses in determining ongoing value throughout the supply management process.

Headquarter:

Malvern, Pennsylvania, United States

Where to find them:

Industry:

Advertising, Digital Marketing, E-Commerce, Internet, Internet of Things, Online Portals, Social Media

Details about the buyer:

BravoSolution helps businesses connect supply management with their goals by providing software, practice innovation, and expertise solutions.

Headquarter:

Malvern, Pennsylvania, United States

Where to find them:

Newoldstamp acquired by Black Pearl

Details about the transaction:

Acquisition amount:

$3,035,223

Announcement:

25 November 2022

Details about the company:

An email signature marketing platform called Newoldstamp converts users' emails into effective marketing tools.

Headquarter:

San Francisco, California, United States

Where to find them:

Industry:

Digital Marketing, Email, Email Marketing, Professional Services

Details about the buyer:

Black Pearl, a company that creates software for e-markets intelligence.

Headquarter:

San Francisco, California, United States

Where to find them:

BonusFinder acquired by Gambling.com Group

Details about the transaction:

Acquisition amount:

$68,727,499

Announcement:

6 February 2022

Details about the company:

a company that offers marketing services to regulated sectors and drives high-value traffic to its own websites

Headquarter:

Amsterdam, Noord-Holland, The Netherlands

Where to find them:

Industry:

Advertising, Casino, Digital Marketing, Gambling, Marketing

Details about the buyer:

Digital marketing services for the regulated, international online gaming business are offered by the multi-award-winning Gambling.com Group.

Headquarter:

Dublin, Dublin, Ireland

Where to find them:

Helix House acquired by Business Warrior

Details about the transaction:

Acquisition amount:

$2,250,000

Announcement:

23 March 2022

Details about the company:

A digital advertising firm called Helix House focuses on providing businesses with specialized, growth-oriented, ROI-driven advertising solutions.

Headquarter:

Scottsdale, Arizona, United States

Where to find them:

Industry:

Advertising, Content Marketing, Digital Marketing, Marketing, Mobile Advertising

Details about the buyer:

By offering software solutions, Business Warrior assists small firms in increasing productivity and developing business strategies.

Headquarter:

Cheyenne, Wyoming, United States

Where to find them:

MailerLite acquired by Vercom S.A

Details about the transaction:

Acquisition amount:

$90,000,000

Announcement:

28 April 2022

Details about the company:

Digital marketing solutions help expand your audience more quickly and increase sales more effectively. 24/7 award-winning support is provided.

Headquarter:

San Francisco, California, United States

Where to find them:

Industry:

Digital Marketing, Email Marketing, Enterprise Software, Marketing Automation, SaaS

Details about the buyer:

Vercom develops CPaaS platforms, opening up new channels for corporate and individual interaction.

Headquarter:

Poznan, Wielkopolskie, Poland

Where to find them:

Shape Games acquired by Kambi

Details about the transaction:

Acquisition amount:

$78,000,000

Announcement:

8 September 2022

Details about the company:

Digital B-to-B platform and service provider for the iGaming sector, Shape Games.

Headquarter:

Copenhagen, Hovedstaden, Denmark

Where to find them:

Industry:

Consulting, Digital Marketing, Gaming, Software

Details about the buyer:

The solution provided by Kambi has the potential to drastically improve your company's financial performance.

Headquarter:

Malta, Illinois, United States

Where to find them: