9 Acquisitions of Companies in the Advertising Platforms Industry

January 15, 2023
Acquisitions Hub

Company acquisitions in the Advertising Platforms industry always make headlines! Especially since related startups and technology companies have become very popular with private equity firms, strategic buyers and even family offices.

In this blog post, we are taking a closer look at 9 acquisitions that took place in the Advertising Platforms industry.

ADYOULIKE acquired by OpenWeb

Details about the transaction:

Acquisition amount:

$100,000,000

Announcement:

11 April 2022

Details about the company:

ADYOULIKE is an international ad network.

Headquarter:

New York, New York, United States

Where to find them:

Industry:

Advertising, Advertising Platforms, Mobile Advertising, Video

Details about the buyer:

To develop ties with audiences, OpenWeb collaborates with publications and businesses.

Headquarter:

New York, New York, United States

Where to find them:

Avocarrot acquired by Glispa

Details about the transaction:

Acquisition amount:

$20,000,000

Announcement:

13 September 2016

Details about the company:

The top programmatic native ad exchange for mobile publishers is called Avocarrot.

Headquarter:

London, England, United Kingdom

Where to find them:

Industry:

Advertising, Advertising Platforms, Marketing, Mobile

Details about the buyer:

Glispa is a mobile ad tech business committed to providing our partners with complex solutions that are easy to use.

Headquarter:

Berlin, Berlin, Germany

Where to find them:

SHIFT acquired by Brand Networks

Details about the transaction:

Acquisition amount:

$50,000,000

Announcement:

14 May 2015

Details about the company:

For companies and agencies, SHIFT is a top cross-network social advertising platform.

Headquarter:

Santa Monica, California, United States

Where to find them:

Industry:

Advertising, Advertising Platforms, Analytics, Apps, Real Time, Social Media

Details about the buyer:

650 corporate customers receive relevance-driven social marketing and advertising from Brand Networks.

Headquarter:

Boston, Massachusetts, United States

Where to find them:

SundaySky acquired by Clearhaven Partners

Details about the transaction:

Acquisition amount:

$100,000,000

Announcement:

11 July 2022

Details about the company:

The SmartVideo Platform from SundaySky blends the scalability of customized storytelling with the power of video.

Headquarter:

New York, New York, United States

Where to find them:

Industry:

Advertising Platforms, Digital Media, Personalization, Software, Video

Details about the buyer:

Lower middle market technology-focused private equity company Clearhaven Partners.

Headquarter:

Boston, Massachusetts, United States

Where to find them:

Phly acquired by dropp group | droppLabs

Details about the transaction:

Acquisition amount:

$25,000,000

Announcement:

8 September 2022

Details about the company:

Flyy was developed by the Real-World Social Metaverse.

Headquarter:

Wilmington, Delaware, United States

Where to find them:

Industry:

Advertising Platforms, Social Network

Details about the buyer:

Using its unique inventions in Ai/ML, object detection, streaming, AR, MR, VR, and crypto, dropp group wins Web3.

Headquarter:

New York, New York, United States

Where to find them:

NOBOT acquired by mediba

Details about the transaction:

Acquisition amount:

$19,287,028

Announcement:

28 July 2011

Details about the company:

AdMaker, a platform for mobile application advertising, is a solution that NOBOT offers for mobile advertising.

Headquarter:

Tokyo, Tokyo, Japan

Where to find them:

Industry:

Advertising, Advertising Platforms, Android, Consumer Electronics, iOS, Mobile

Details about the buyer:

Advertising, business research, media creation, and company development services are all offered by Mediba Inc.

Headquarter:

Tokyo, Tokyo, Japan

Where to find them:

Adestra acquired by Upland BlueVenn

Details about the transaction:

Acquisition amount:

$60,200,000

Announcement:

14 December 2018

Details about the company:

For large and expanding companies, Adestra is a dependable source of first-person marketing solutions.

Headquarter:

Oxford, Oxfordshire, United Kingdom

Where to find them:

Industry:

Advertising Platforms, Big Data, Data Integration, Email, Email Marketing, Enterprise Software, Marketing Automation, Messaging, SaaS

Details about the buyer:

A cloud-based corporate application called Upland aids companies in connecting with customers across important digital channels.

Headquarter:

Austin, Texas, United States

Where to find them:

Podchaser acquired by Acast

Details about the transaction:

Acquisition amount:

$34,000,000

Announcement:

17 July 2022

Details about the company:

The largest podcast database in the world, Podchaser powers podcaster, brand, and listener discovery.

Headquarter:

Oklahoma City, Oklahoma, United States

Where to find them:

Industry:

Advertising Platforms, Analytics, Audio, Big Data, Data Visualization, Database, Internet Radio, Podcast, Search Engine, Social Network

Details about the buyer:

Acast is a podcasting and audio-on-demand platform that hosts, finances, and disseminates audio content internationally.

Headquarter:

Stockholm, Stockholms Lan, Sweden

Where to find them:

AdColony acquired by Opera Mediaworks

Details about the transaction:

Acquisition amount:

$75,000,000

Announcement:

24 June 2014

Details about the company:

AdColony is a mobile video advertising network that provides businesses and apps with full-screen, high-quality video ads via Instant Play.

Headquarter:

Los Angeles, California, United States

Where to find them:

Industry:

Advertising, Advertising Platforms, Android, Apps, iOS, Video

Details about the buyer:

For the worldwide mobile market, Opera Mediaworks offers advertising, content delivery, and monetization services.

Headquarter:

San Mateo, California, United States

Where to find them: